TU-TESL

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In the recent opening ceremony, the car appeared with a number of products, of which the more concerned is the compact SUV officially launched in the auto show -- Chang'an cs55 Plus, the price range of the car is 919-114900 yuan. Chang'an said that its cost performance ratio is far higher than the existing Chang'an cs55, which has improved in appearance, technology configuration, quality and performance. Plus, or "+" represents the future and technology. Chang'an believed that cs55 plus would be popular with a wide range of consumers, just like Chang'an cs75 plus. Chang'an cs55 We can see that although the car market is down, Chang'an is still confident in its own products. Zhu Huarong, President of Chang'an Automobile Co., Ltd., said in an interview with the media: "I think there are difficulties in China's market in the short term, which is related to the big environment and the big situation, but we can see that in the long run, China's car market has a huge capacity, and I still insist on 3500 - 40 million new car capacity exists, it's just a matter of time. " In fact, Zhu Huarong has mentioned many times in his public speech before that, the merger and reorganization of automobile enterprises in the next 3-5 years is definitely not news, and such news may come out every day. He thinks most brands will be eliminated. Since the overall decline of the car market, this trend is gradually highlighted. In order to maintain its own advantages in this competition, Chang'an also launched its third entrepreneurship innovation and entrepreneurship plan last year, that is, transforming from a traditional car enterprise to an intelligent travel technology company, embracing 5g technology, communication technology, chip technology, big data, cloud computing and other technologies, and promoting enterprise transformation. Zhu Huarong, President of Chang'an Automobile, for example, in the aspect of intelligence, to achieve intelligent products, intelligent manufacturing and intelligent management, while in the aspect of travel, it is necessary to develop it as an "industry", rely on big data and other opportunities to make it bigger and stronger, and support the transformation and transition of enterprises. For example, the three state-owned enterprises of China, Chang'an automobile have integrated well-known Internet enterprises such as Suning, Alibaba and Tencent, and set up T3 travel service company in March 2019. In addition to the domestic market, Changan Automobile is also developing the overseas market simultaneously. When interviewing the overseas layout of Chang'an Automobile, we learned that the overseas layout of Chang'an automobile is now in the charge of the special "Chang'an overseas business development department". Since the overseas business of Chang'an Automobile began in 1991, its products have been sold to 41 countries, forming 10 key overseas markets, among which central and South America, the Middle East and North Africa, and Asia are the main export regions. In 2018, the cumulative export of Chang'an Automobile reached 44000, with 16 bases and 35 complete vehicles and factories in the world. Set up KD (bulk assembly) factories in Vietnam, Malaysia, Nigeria, Egypt, etc.