Xiyate's delay in entering China has hindered the process of mass electrification?

Posted 2020-09-02 00:00:00 +0000 UTC

Xiyate may not be born with the Chinese market. After two defeats in China in the 1990s and 2012, the plan to enter the Chinese market for the third time has also been delayed. Carsten isensee, chief financial officer and interim chief executive officer of the company, announced the plan at the annual brand press conference on March 25, saying that the company's plan to enter the Chinese market had been delayed due to changes in the business environment and strategic adjustments. Xiyate also said that the competition in China's electric vehicle market is becoming increasingly fierce, and most models can only continuously reduce prices to obtain a larger market share. After careful consideration by the group, Xiyate decided to suspend entering the domestic market. This led to the explanation of CEO DESs of the group for his vague statement. At this year's global media communication conference, DESs said that "the original time for siyate to enter the Chinese market is not suitable. Although the market share of the public in China is still rising, the small brand in 2019 will be hit hard." Taking Skoda as an example, "entering the Chinese market ten years ago is still a huge challenge last year. It is reasonable not to enter the Chinese market in 2020, which can avoid a lot of investment. After all, it is too late to enter the Chinese market. Today, SIAT can continue to improve in the European market, and South America has become its emerging market... " It can be inferred that in 2020, Xiyate brand models will not be able to meet with domestic consumers. At the same time, many people can't help but worry about whether the electrification process of the other two cars and the Volkswagen group that signed the tripartite memorandum of understanding with the West Yate brand has been affected? In March this year, Wayne Griffiths, sales director of Xiyate, told the media that Xiyate will not participate in the joint venture between Volkswagen China and JAC, but Xiyate will continue to cooperate with JAC in R & D projects and continue to promote the production and sales of electric vehicles. As a matter of fact, Xiyate, JAC and Volkswagen have already become a bundle of interests. In 2018, the three parties signed a memorandum of understanding twice. The agreement includes that Xiyate brand will enter the joint venture system through equity participation. Based on their respective technical strength and product storage, the three parties will jointly develop an electric vehicle platform for the global market to produce JAC Volkswagen models Jianghuai Volkswagen will introduce Xiyate brand before 2021, and jointly carry out electric development, etc. In May 2019, Xiyate's plan to enter the Chinese market was confirmed, and it is clear that Xiyate brand will be introduced into China in the next two to three years. The retreat of Xiyate will certainly affect the electric process and cooperation progress of Jianghuai Volkswagen. According to the latest news, the progress of Jianghuai Volkswagen project may have stalled. 99% of the total assets of RMB 2 billion are still cash assets, with almost no large fixed asset investment such as land and factory buildings. However, although Sihao, the first pure electric vehicle of Jianghuai Volkswagen, was put on the market and delivered to consumers in a step-by-step manner, it has to be said that the response of the model itself is very general, and the sales volume in 2019 is only 3875. With a lesson from the past, DIS is cautious about Volkswagen's fall in China's electric chess game. In an interview with foreign media recently, he said that Volkswagen still has a long way to go to catch up with Tesla. He also said that the difficulty of catching up is not in electrification, but in the field of software that he thought represented. "My biggest concern is the ability of the driver assistance system. A neural network of 500000 cars, which constantly collects data to provide customers with a new and improved driving experience every 14 days, has yet to be achieved by other automakers. In fact, after several years of rapid growth, domestic electric vehicles have formed a certain amount of technology accumulation and market reputation. It is more difficult for foreign electric vehicles to enter the Chinese market than expected. This time, the postponement of Xiyate's entry into China is an example. In the future, whether there will be changes in Volkswagen's electrification will continue to be focused on by the automotive headline app.

Copyright © 2020. TUTESL All rights reserved.