TU-TESL

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Nearly a year after the launch of the first mass production model, new car manufacturers are speeding up the introduction of new cars. A few days ago, Xiaopeng announced that the second mass production model P7 was officially launched for pre-sale. The new car is a smart car race with internet gene positioning, with five versions launched. The pre-sale price range is 270000-370000 yuan, and the comprehensive endurance mileage of the two versions is respectively more than 550km and more than 650km. According to official data of Xiaopeng, from the first appearance of P7 in Shanghai auto show to the opening of pre-sale, 15431 orders have been received, and the delivery of new cars is expected to officially start in the second quarter of next year. "According to Xiaopeng's idea, it's mainly to be a mid-range car, with a brand up. But we won't make luxury cars. The main price range should be 150000-300000 yuan. " Xiaopeng car insiders told the economic observer. The first product G3 of Xiaopeng was launched on December 12, 2018, with a post sale price range of RMB 135800-165800; the post subsidy sale price range of 2020 Xiaopeng G3 launched on July 10 this year is RMB 1438-196800. Different from the second model positioning of Weilai and Weima, Xiaopeng P7 aims at the smart car market. According to the vehicle information released by Xiaopeng, both versions of P7 can be equipped with optional auxiliary functions. At the same time, the newly built P7 intelligent music cabin carries 47 sensing devices and nearly 50 human vehicle interaction devices. In addition, P7 has been comprehensively upgraded in security, software ecology, intelligent services and other aspects. Xiaopeng auto insiders told economic observer that P7 was positioned as Xiaopeng's flagship model. From the price point of view, P7 is more than one level higher than G3, Xiaopeng's first model. "Mainly based on the market environment and industry development, a more representative car model is needed to deepen the brand brand of Xiaopeng. In addition, the intelligent electric car running market positioned by P7 is basically vacant." The insiders told economic watch. The G3, the first model of Xiaopeng automobile, is priced at about 150000 yuan, aiming to cut into the market segment with the largest share in order to speed up the volume. The p7 was launched to push the brand up. The same is true for another new car manufacturer. The price range of the first model Ex5 after subsidy is 112300-216300 yuan. During the period, the second new mass production model EX6 plus was launched, and the price after subsidy is 239900 yuan, higher than Ex5. If the product line is high-end and then sinks, its second mass-produced model, ES6, will be subsidized and sold from 233000 yuan. It can be seen that the price range of the second mass production model of Xiaopeng and Weima, which are developed first and then the brand, has been close to Weilai, or even overlapped. At present, these three vehicle enterprises rank among the top three new vehicle manufacturers. From January to October of this year, the number of vehicles on the list of Weilai, Weima and Xiaopeng jiaoqiang insurance is respectively 14900, 14300 and 11900, all of which have been delivered more than 10000. The industry believes that with the price close to the model, the competition among the three will be more tight. Previously, industry insiders believed that after new car manufacturers collectively delivered 10000 vehicles, the first wave of traffic orders had been consumed, and then entered the second batch of order competition stage. At this time, the external environment changed significantly, resulting in the decline of the whole new energy vehicle market for four consecutive months, BBA and a number of joint venture brands accelerated their entry into the market. In the case of Limited sales volume, new car manufacturers have to speed up financing, improve operating efficiency, and strengthen the layout of new cars to survive through the cold winter.