TU-TESL

• 22

With the increasingly stringent emission laws and regulations, it has become an indisputable fact that the vehicle electrification, especially the independent brand vehicle enterprises, is particularly active in the transformation. On the other hand, most foreign car companies are slow in comparison, especially for luxury brands. Until last year, the first model was launched in the domestic market. Although the old competitors entered the arena earlier, they are now unable to compete with them, which can not help but be a little sad. But with BMW's technical strength and tonality, it will not be ignored. The ix3, which has been circulating before, is now going to enter the stage of mass production. So in today's article, let's take a look at it. *Due to the fact that the official pictures have not been released yet, most of the pictures in this article are spy photos and concept car pictures. Please understand. It can be seen from its name that ix3 is closely related to the family "I series" and X3. Yes, new cars can be understood as the pure electric version of X3. However, it should be noted that it does not follow the old path of X3, but is directly produced in China, and then exported to all parts of the world. That is to say, ix3 is the first pure electric vehicle produced by BMW brand in China. It can be seen that BMW attaches great importance to the Chinese market. Meanwhile, new cars will be released in the third quarter of this year. BMW's vision is undeniable, but due to the lack of understanding of consumer needs and technology related reasons, the first group is clearly the loser. When the time came to 2016, BMW made efforts again. This time, the endurance mileage of I3 has been greatly improved. The endurance mileage of NEDC reached 271km. There is no problem in meeting the daily steps. But at the same time, the brand began to dabble in the new energy market. At the beginning of its launch, NEDC's endurance mileage reached 305km, and such models are everywhere. Nevertheless, it failed to stop BMW's pace in electrification. In fact, BMW's electrification can be traced back to 1972. BMW 1602 Elektro makes electric cars from concept to reality. Not only that, since 1978, BMW has also explored the hydrogen power system. The famous hydrogen7 is a good example. Before the I3 went on the market, BMW also helped to make power batteries that conform to the car's specifications. With the passage of time, everything seems to be going on step by step, but no one ever thought that in 2016, BMW electric core team left collectively and embraced the new force of car building. As a result, BMW "got up early and caught up late" in new energy. In 2019, when the car market was in depression, BMW's competitors took out their own pure electric vehicle Mercedes Benz EQC and Audi e-tron one after another, and BMW did not stop. At the end of the year, the joint venture project beam automobile with automobile was officially launched in Zhangjiagang. BMW has gone through ups and downs along the way, and we can also see the "pain" it experienced in the exploration, but the ix3 is coming, and everything it has experienced is worth it. In terms of the appearance of the spy photos exposed at present, although there are only spy photos at this stage, it is not difficult to see that the ix3 still restores the appearance of the X3 as much as possible, which is also similar to the practice of other vehicle enterprises. The interior part is also in step-by-step. The biggest change we can learn from the pictures is the blue trim at the handle. Maybe there will be such designs on the steering wheel in the future. In fact, you should not be too disappointed. Even though there are many lessons from the past, the car companies will still be so. After all, it takes a lot of time and money to develop a new interior. In my opinion, the three electric system is the biggest focus of new energy vehicles. At this stage, the 440km endurance mileage is not brilliant. Compared with competitive products, it is basically the same state. But don't forget that wltp condition is more severe than NEDC, so the 440km endurance is not an empty bid. As for the driving form, only the rear drive layout is provided in the early stage. As for the four-wheel drive model, it is only a matter of time. To be honest, the ux300e is late enough, but now there is the BMW ix3 as the bottom. The reason why BMW does this is actually related to the decision-making of its own senior management. Until last year, the senior management of BMW was still uncertain about electric vehicles, but this does not mean that BMW does not have technical reserves and deployment in terms of electrification. But under the law, what we can do is to follow the trend. In addition, the old rivals are already in a state of tension. If BMW still stands still, it will only repeat its mistakes in the future. But now that it's ready and ready to go, it's not impossible for BMW to make a beautiful turnaround in the field of new energy relying on ix3