TU-TESL

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This may be one of the nearest flagship stores in the world, less than 3 kilometers away from SAIC passenger car branch, where the global flagship experience center is located. Different from the regular 4S shop, although mingjue sells cars and creates a brand image here, "sideline" will occupy a large proportion. That is to say, when you enter the flagship store of the brand, the first concern may not be the car, but the modified garage, video games, coffee shop, parent-child space, and you will even go straight to the second floor to exercise in the gym. Such a design seems to make the traditional distribution store become more and more "unorthodox", in fact, it is the result of the transformation of mingjue users' thinking. "No longer focusing on selling cars" sounds risky, but it will become the next thing the Baron will do. 30 seconds to read the full text: 1. Different from the regular automobile 4S shop, Mg carffe's global flagship experience center integrates a series of interactive services such as Mg carffe's coffee, e-game entertainment, children's play, modified garage, car washing and beauty care. 2. This is a place to create brand labels and brand culture of brand globalization, personalization and sports, and also a representative of brand in global distributors and experiential marketing. 3. The "fresh-keeping period" of the set in the store will not exceed three months, and even frequent changes will occur. 4. Mingjue pays more attention to how to build traffic entrance, and intends to achieve the communication effect of 1 + 1 > 2 through cross-border marketing. On October 26, No. 8, Anchi Road, Shanghai, Grand Mercure's global flagship experience center officially opened. The total construction area of the experience center is 5800 square meters, and the exhibition hall area is 1800 square meters. It is the third flagship store under the famous brand and the largest one. Entering the flagship experience center, the first thing to see is a mg-td classic. As a car brand born in the UK and with a history of nearly one hundred years, although it has been engraved with the Chinese brand mark, the British gene in its blood still needs to be first displayed here. It is an "elaborate" design of this flagship experience center to let customers feel the British sentiment behind the Baron at the first sight of entering the store. Although mingjue brand has historical accumulation, its popularity in China is less than that in overseas market. How to let Chinese consumers know more about mingjue? In addition to the necessary publicity, an old car is placed in the most prominent porch of the brand flagship experience center, which is more representative. Knowing different masters is only the first step. Walking through the porch and entering the exhibition hall from the right, the scene presented is totally different from "Britain". If there are not several British flags in the exhibition hall, it is difficult for people to closely connect the flagship experience center with Britain. Such a scene setting is what the modern barons want to present. Enter the refitting display area, where various refitted parts and a disassembled Marquis are placed. Let customers imagine the refitted vehicles before the exhibition, and set up two video game machines in the refitting area to attract young consumers to stop here. Come out of the refitting area and face the cultural and historical wall. The front of the cultural wall shows the star designers behind SAIC marquis. Those design words such as "sensibility" design language, "Black Knight" theme style, obsidian matrix intranet modeling, London eye, etc. which are often seen in the publicity are born here. On the back of the wall is the history and global layout of marquis. Although an old car has been placed in the porch, marquis still wants to further highlight its brand culture. The purpose is to let the customers in the store have a deeper understanding of the story of how the famous Baron was born from England, went to the world, and drifted into China. At the same time, it also deepened the understanding of the historical models of mingjue. It will take about ten minutes from the moment of entering the store to entering the brand culture wall. During this period, mingjue never let the customers in the store really see the exhibition car. Whether it's old car display, modification design, or cultural edification, it's enough to appeal to customers. "There are two concept cars and top selling models in the exhibition area of the flagship store", while the real exhibition area is set on the left side of the exhibition hall, with the top e-motion concept car in position C, and the new top ZS and top ezs are the left and right protectors. The semi-circular layout matrix is composed of mingjue x-motion concept car, mingjue 6 and mingjue HS, which is convenient to see more models in the visual range. This will be the longest area for customers to stay. After the steps of car inspection, car selection and test drive, the staff of mingjue store will also guide customers into the coffee area. Present a cup of freshly ground coffee and start the next detailed exchange. At this time, as a customer entering the store, he has unconsciously experienced about half an hour in the store. If you want to take a test drive, there is a special shoe changing area and surrounding display area in the store. During this period, according to the customized route of mingjue, let customers know the brand culture history, in store function settings, new car display information, etc. If you are a car owner, you can go directly to the far right of the exhibition hall, where there are several seats for waiting. It is worth mentioning that the delivery process has a sense of ceremony. A new car is slowly launched from the roller shutter door to the fixed design display board, which is convenient for the owners to take photos with the new car. The "garage 8" and the "maintenance waiting area" also enhance the social attribute, instant face-to-face communication ". There are also maintenance area and garage 8 in the back of the exhibition hall. The second floor of the exhibition hall is the office area. Outside the exhibition hall is the garage of this flagship store, which can accommodate more than 100 new cars. There are also 6 sets in the flagship store to facilitate the charging of new energy vehicles. In addition, the motor vehicle registration service station is also set up here. Whether it is the brand products of mingjue or other brand models, the vehicle inspection, examination and vehicle registration can be directly realized here.