TU-TESL

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Affected by the strong cold air in Siberia, the temperature in the land of Shenzhou will continue to drop. Even with mink and cotton pants, you can still feel a little cool. In such a big environment, the performance of the car market seems to be even less satisfactory. Near the end of the year, the phenomenon of "bottoming out and rebounding against the trend" did not appear, which made the traditional car enterprises and the big men of the new force of car building extremely anxious. The industry even shouted "the east wind blows the drums, who is afraid of the worse car market?" Slogan. Is that the case? So who is the worst person in the auto industry? Looking at the vagaries of the automobile world, what are the hot events in this cold winter automobile circle? The next numbers are worth your attention! Since the market is cold, what is the real situation? According to the data released by China Automobile Association, the production and sales of automobiles in October were 2.295 million and 2.284 million respectively, down 1.7% and 4% year on year. Compared with the data of previous months, the decline in October has picked up. But don't be too happy! According to the analysis of professionals in the industry, the main reason behind this achievement is the credit of commercial vehicles. Due to the replacement and elimination of vehicles at the end of the year, the sales volume has increased. In fact, the market demand for passenger cars has not improved significantly. In terms of achievements, the production and sales of passenger cars in October were 1938000 and 1928000, respectively, down 3.2% and 5.8% year on year. The new energy vehicle market continues to "drag the hind legs", with the sales volume declining for four consecutive months. In October, the sales volume was only 75000, down 45.6% year-on-year. How can we use the word "worry" to get this result? The overall data is not good, leading to the performance of Chinese brands is also worrying. In the first 10 months of this year, the cumulative sales volume of China's brand passenger vehicles was 6.2604 million, down 15.8% year-on-year, accounting for 38.9% of the total sales volume of passenger vehicles, and the share was 3.1 percentage points lower than the same period of last year. The current situation of Chinese brands is such that the overseas ordinary brands are not so good. The sales growth rate in the first 10 months of this year also fell by 5.6%. In contrast, luxury brands are in a state of rising against the trend, opening a forward model. In the first 10 months, the cumulative sales volume of luxury car brands reached 1.806 million, up 10.8% year on year. The reason is that luxury brands will further explore the price of low-priced models. Although the price is lower, the logo on the car is still shining, which naturally drives the sales volume to continue to grow. This is the real situation in the market, and the association said it would cut its annual auto sales forecast again. According to official figures, domestic car sales may fall 8% this year. Now that this year's decline in the car market has become a foregone conclusion, I am looking forward to how the car companies can turn the tide. According to the Convention, it is held before the end of the year, which often becomes an important battlefield of "decisive battle" for each car enterprise. As a result, there are more than 100 new cars released at this auto show, which is dazzling. (for details, please refer to the summary of more than 100 vehicles launched / listed at Guangzhou auto show 2019). Among them, GAC Toyota willanda, Beijing Benz GLB and other models bring the leading-edge products of the joint venture brand into China; at the same time, Hongqi E115 concept car, Xingtu VX concept car, GAC magic box, vision im Concept and other models show the latest strength of the Chinese brand; in addition, Aston Martin DBX, Lutus evija, the new BMW X6 and other luxury / luxury brand models are coming, which is eye-catching. "To be or not to be, that is a question.". Just at the time of Guangzhou auto show 2019, the auto show was held in Los Angeles, far across the ocean. For the same reason, they all want to do something before the end of the year. (for details, please refer to the summary of nearly 40 new cars launched at 2019 Los Angeles Auto Show.) this Los Angeles Auto Show released nearly 40 new cars, among which many high-performance products gathered at this auto show, and new energy vehicles also showed their brilliance at this Los Angeles Auto Show. Including RS Q8, mercedes-amg gle 63 series and M8 Gran coupe, etc., the Porsche taycan 4S, RAV4 prime and Audi e-tron Sportback among the new energy models also made a collective debut. Seeing so many new heavy-duty cars, I can only say "really fragrant"! Not long ago, a friend circle article "Libin, the worst person in 2019" read more than 100000 + in an instant. The protagonist of the article is Li Bin, known as the hegemonic president of the industry, whose story also revolves around him and Weilai automobile. From the content point of view, the full text is neither about Mary Su opera nor Romance Drama, but a business war drama about the history of blood and tears in the workplace. From the beginning of Li Bin's entrepreneurship, how to develop step by step and what problems encountered during the period. Until now, the story of man 1 is entering the climax of upscale ups and downs, and the future trend remains to be explored. This is such an article, why can we get such a high reading volume? Is it because of the tyrant president loved by thousands of young girls, or what unknown secrets are behind the new forces' car building? Of course, there is only one truth behind it - and I don't know. Judging from the current market performance of Weilai automobile, it may not be as bad as the outside world looks. According to the data, the sales volume in October this year was 2526, the highest in 2019, with a 25% month on month growth and a 61% year-on-year growth. Among them, the sales volume of Weilai ES6 is 2220, and the sales volume of Weilai es8 is 306. In the first ten months of this year, the total delivery volume of Weilai vehicles totaled 14867. "Weilai es8" for Weilai automobile, from the end of 2017 to 2018, the scenery is unlimited. What people like most is the Weilai es8 conference held in Wukesong Sports Center, which cost 80 million yuan according to the legend. Later, Weilai automobile often occupied the headlines of major news statements, and was regarded as a new force automobile enterprise with the ability to compete. However, by the end of 2018, some negative news began to appear in Weilai automobile. First, a complaint from the owner of No. 1589 car, in the two months since the purchase of the new car, there were problems such as paint repair, mirror failure to move, door failure, and system failure. What caused widespread concern was that the system update was started on the road, which made the vehicle unable to move forward. Especially in the second quarter of 2019, it can be said that it is the darkest time for Weilai automobile. For three months in a row, one es8 ignited spontaneously every month, which forced Weilai to recall 4803 vehicles. After a series of events, the financial report of Weilai auto will not look good. Until now, the third quarter's results have been delayed. According to the second quarter's financial report, the net loss reached 3.285 billion yuan. So, why does the development of Weilai automobile become so? Industry insiders analyzed three major points: first, the forced listing of products; second, excessive operating assets; third, the market is too single. As a matter of fact, for the new force of car manufacturing enterprises, consumers' trust in themselves still needs to be cultivated. Under the premise that the market share is not high, once the sales volume declines, there will be a series of chain reactions one after another, even though the current situation of Weilai automobile. Is Li Bin the worst person in 2019? It may be too early to judge. Next, NiO day in December will still be held as scheduled, and a new sedan SUV will also be officially released, which makes people more looking forward to the future of Weilai. When Li Bin became the focus of the industry, who ever thought of Jia Yueting, who was far away on the other side of the ocean? This month, the plot that happened to him is more ups and downs, which is comparable to Li Bin's "tragedy". Following Jia Yueting's application for personal bankruptcy and reorganization in the United States in October, the outside world has paid great attention to this matter. According to the previously exposed plan, Jia Yueting's personal bankruptcy and reorganization plan will hold a creditor vote at the latest on November 8. If 90% of the creditors agree, the bankruptcy and reorganization will be carried out according to the current plan. But! Before the deadline for voting, only 23% of the creditors agreed to Jia Yueting's personal bankruptcy reorganization plan, among which some creditors clearly expressed their opposition. As a result, Jia withdrew the bankruptcy plan previously submitted and postponed the voting period. According to a notice issued by the Delaware bankruptcy court, the total debt of Jia Yueting is about 3.4 billion US dollars, while the total debt received in favor of Jia Yueting's personal bankruptcy and reorganization plan is about 460 million US dollars, accounting for 13.5% of its total debt. More importantly, from the information disclosed before, the number of creditors of Jia Yueting's personal bankruptcy reorganization plan may exceed 100. For example, according to the proportion of the number of creditors, there is a distance between the personal bankruptcy plan and the consent of 90% of the creditors. The personal problems of the "previous planning map of Moganshan plot" have not been solved, and the Moganshan project in China is also facing failure. Deqing County Bureau of natural resources and planning of Zhejiang Province said to the public that the Moganshan industrial land acquired by LETV ecological automobile (Zhejiang) Co., Ltd. has been recovered, and Deqing Qihang construction and Development Co., Ltd. (hereinafter referred to as Deqing Qihang), a 20% shareholder, has also withdrawn from the operation entity of the above project. It can be said that through all kinds of changes, Jia Yueting's "car dream" still failed to come true. According to the schedule, the creditors' meeting recognized by the bankruptcy court will be held on December 6 this year; the bankruptcy court hearing will be held on December 18 to review and approve the information disclosure documents provided by Jia Yueting; the creditor's claim declaration will be closed on January 24, 2020, etc. This means that the "tug of war" in bankruptcy filing will need to be delayed until February at least for further information. Who will be the worst in 2019? Ghosn's name must be on the list. Before November 19, 2018, a legend in the automotive industry could be described as having several positions. The title on the business card is printed with the chairman of auto and Mitsubishi automobile, the chairman and CEO of Renault group, and the CEO of Renault Nissan Alliance. It's really amazing. However, on that day, Ghosn was arrested in Tokyo for financial crimes and then transferred to the Tokyo detention center. To this day, his trial is still in a remote state. This has also changed the life of Ghosn in the past year. Glory and status collapsed in an instant, and even the Renault Nissan Alliance, which he had worked hard to establish and maintain for more than 20 years, caused a series of chaos. Nissan's third quarter operating profit fell 70% as sales fell, forcing it to cut its full year profit forecast. Its operating margin is expected to decline to 1.4% for the current fiscal year ended March 31, 2020. Ghosn's successor, Xichuan Guangren, also experienced a roller coaster like life in this year. Originally thought to win the battle, but was forced to resign in September 2019 due to the pay scandal. But now, instead of focusing on business operations, Ghosn is leading a court regulated life in Japan and focusing on lawsuits against him. It may be a long battle, after all, the trial will not start until next spring at the earliest. When the automobile market enters into the end of the year, there will always be different voices. In addition to the sales volume, there are also multiple factors to judge how the year is going. At present, the car market is entering a cold winter, but we still need to have some hope. After all, winter is over and spring is coming. Finally, thank you for reading this issue of "the wind and the clouds". If you have different opinions on the text, or have other car circle stories you want to know, please leave "footprints" in the comment area. I'll see you in the next issue~