TU-TESL

• 22

Photo source: Vision China this year, Guangzhou twice launched, adding tens of thousands of license plate indicators "protect the city". Who is the owner of these new license plates? In the ongoing event, although the enthusiasm of automobile enterprises to participate in the exhibition has decreased this year, the enthusiasm of consumers to purchase cars has not decreased. The popularity and sales volume of Japanese Series cars and luxury car exhibition stands are booming. First finance and economics learned that the two new license plates in Guangzhou have stimulated car purchase to a certain extent. At present, Guangzhou's car market is relatively active. On June 2 of this year, Guangzhou Transportation Bureau issued the notice on increasing the quota of incremental indicator allocation of small and medium-sized buses, based on the original quota, From June 2019 to December 2020, 100000 incremental quota of medium and small buses will be increased. In principle, the increased quota will be allocated with ordinary vehicle bidding index and energy-saving vehicle lottery index in the proportion of 1:1, which will be organized and implemented by the index management organization on a monthly basis. Then, in September, Guangzhou added another 10000 ordinary car number indicators. Due to the deregulation of purchase restriction, the price of license plate in Guangzhou has been declining. In November, the average price of Guangdong a license plate was 15917 yuan, 4389 yuan lower than last month, and 26929 yuan lower than the average price of 42846 yuan in May this year. The South China market, dominated by Guangzhou, is the main battleground for Japanese cars, accounting for more than a third of the national sales of many Japanese car companies. In order to capture the increment of new license plate index in Guangzhou and maintain the growth trend this year, the Japanese camp launched a new car offensive. This year's growth is rapid, and its Guangqi Honda and Dongfeng Honda are full of energy. GAC Honda, together with Honda, Acura and three brands of all vehicle products, participated in the Guangzhou auto show. From January to October this year, the cumulative sales volume of GAC Honda reached 638800, up 7.18% year on year. Among them, the cumulative sales volume of the 10th generation in the first 10 months was 185100, a year-on-year increase of 36%, ranking first in the sales volume of medium and high-end sedan market for four consecutive quarters; the sales volume of the new generation of Lingpai after its IPO this year also increased rapidly, with the sales volume of 128200 in the first 10 months, a year-on-year increase of 64%. It is worth noting that Guangzhou has increased the license plate index, and the biggest gainer is the energy-saving car, which has led to a sharp increase in car sales. The sales volume of the 10th generation of accord sharp hybrid of GAC Honda from January to October was 33300, a year-on-year increase of 149%. Since the launch of Odyssey sharp hybrid this year, the supply has also exceeded demand. At Guangzhou auto show, GAC Honda focused on introducing two "new generals", haoying and VE-1. The upcoming haoying not only improves the full hybrid matrix layout of GAC Honda in sedans and SUVs, but also realizes the matrix layout of GAC Honda in compact, medium-sized and large luxury SUVs. At the end of the year, it will take a step forward, and VE-1 is the first new energy vehicle launched by GAC Honda. In addition to leveraging the market with new cars, GAC Honda also held the first manic dream Festival during the Guangzhou auto show to enhance its brand influence by interacting with young consumers. Dongfeng Honda, a subsidiary of Honda, also launched new cars intensively to seize the market. Zheng Chunkai, executive deputy general manager of Dongfeng Honda Motor Co., Ltd., recently told the first financial reporter that the overall car market is in a recession, and the enterprise will also be affected. The main reason for the growth is to compete with others. We need to work harder in the whole process from parts supply, product launch to terminal retail. He frequently communicated with dealers in Guangzhou during the auto show to understand this Dealers in Guangzhou are basically profitable this year in terms of inventory and profitability in important markets. In the first 10 months of this year, the cumulative sales volume of Dongfeng Honda terminal was 642100 units, an increase of 23.3% year-on-year. The growth is closely related to the new car effect. The sales volume of the new 2019 Honda Civic exceeded the 20000 units mark in October, and the hybrid Ericsson launched in September now accounts for 80% of Ericsson's sales volume. Mr Cheng said more new models will be launched next year, making full use of gasoline, hybrid and pure electricity. Like Honda, this year is also a big year for its products. Many new heavy-duty cars, such as,,, Asian Dragon and Rongfang, have been intensively launched. GAC Toyota launched the new medium-sized SUV model willanda in Guangzhou auto show. With this new car, it will further explore the space in the SUV market. From January to October this year, GAC Toyota's cumulative sales reached 556200 vehicles, up 17% year on year. Among them, the replacement of leiling has sold more than 20000 vehicles for four consecutive months. Toyota plans to achieve the sales target of 1.6 million this year. In the context of the overall car market downturn, it wants to achieve more than 8% growth. Its GAC Toyota and all of them achieve double-digit growth. Toyota is also speeding up the momentum of new cars. Tian Qingjiu, general manager of FAW Toyota automobile Sales Co., Ltd., said in an interview with first finance and other media during the auto show that new cars launched this year will boost sales It plays a big role, such as the Asian Dragon and the new generation RAV4. As the flagship model of FAW Toyota, the sales target of Asian Dragon this year is 53000 units. There is no problem to complete this task in the whole year, especially the hybrid power. Now the vehicle delivery users still need to wait nearly two months. Since the launch of RAV4 last month, the order of the first month of listing has exceeded 30000 units, which is a fire in winter. Japanese car companies, which occupy an absolute advantage in the South China market, generally bucked the trend this year when the car market was in a downturn. According to the data of China Automobile Association, from January to October this year, the sales volume of Japanese brand passenger vehicles kept a small increase year on year, while that of German brand slightly decreased, while that of other brands showed a rapid decline. In the first 10 months, the market share of Japanese Series cars was 24.1%, and Japanese brands such as Honda and Toyota all achieved a negative growth. Although the cumulative sales volume fell by 9.04% from January to October, the sales volume in a single month in October turned positive by 5.01%, and the situation improved. GAC launched a new heavy-duty model, xinjinxuan, at the Guangzhou auto show, and its starting price was less than 100000 yuan, hoping to further expand young consumers through price advantages and comprehensive intelligence. Not only did Japanese cars have a lot of firepower in Guangzhou auto show, but also luxury cars came to Guangzhou auto show. BBA and BBA all showed their heavyweight models at Guangzhou auto show, bringing in 20 or 30 models respectively, many of which were new models, launching a fierce attack on new market segments. Like Japanese cars, the flow of people in luxury car stands is also very dense. At the Guangzhou auto show, the focus of consumers' attention is basically the same as the trend of national auto consumption this year. Japanese cars and luxury cars happen to be the two camps to realize the adverse growth in the cold winter of the auto market. From January to October this year, the cumulative sales volume of domestic luxury brand market exceeded 2.3 million, up 6.8% year-on-year. The first-line luxury brand BBA has a total of more than 1.72 million, accounting for more than 74% of the market share of the whole luxury brand. Cui Dongshu, Secretary General of China Federation of automobile industry, told the first financial reporter in an interview that the growth of Japanese Series cars is related to the product cycle. The Japanese Series cars, which had been in a low ebb before, were launched in large quantities around 2014 after the adjustment of product structure. Now they are in the peak period of product upgrading. The new generation models play a role in stimulating consumption, while the growth of luxury cars is dominated by If the consumption upgrade is driven, some consumers in the stock market will choose luxury cars.