TU-TESL

• 22

The new energy market is like a big cake. Everyone wants the most cream. Nowadays, with the entrance of traditional automobile enterprises, the competition in domestic new energy market is becoming more and more intense. The first model of the car was launched in 2018, and the small new energy mainly solves the daily generation demand. Obviously, Nezha N01 is not enough to show the overall strength of the new brand. With the increasing demands of consumers for new energy models, Nezha u, with a higher level of positioning and a longer endurance, came into being. On March 21, 2020, Nezha u, which is positioned as a new energy compact SUV, was officially launched. A total of 6 configuration models were launched for new vehicles, with the official guide price range of RMB 139800-198800. According to the official information, from the date of listing to June 30, all users who purchase Nezha 520u innovative model can enjoy the benefit of returning 10000 yuan in one year and 50000 yuan in cash in five years. In addition, there is a deposit of 10000 yuan, which can enjoy the 7-day no reason return policy; 7 * 24-hour home service, one-year maintenance, repair of specific cities free on-site pick-up and delivery service. As a brand-new model, Nezha u has many attractions. Today's "car buying guide" column will tell you which model is the most worthy to start with. 1、 In terms of model introduction and appearance, Nezha u is based on Eureka 01 concept car, creating a new design language for the family, and the whole car is full of the sense of future technology. The front face adopts an unconventional design idea, equipped with "polar light" throughout the LED headlamp, the lamp groups on both sides have unique modeling, and the connected lamp belt is embedded in the layout style similar to the brand logo. Nezha U's front face design is novel and has a high degree of identification. The car side design is fashionable, and the modeling is not very pompous. Black roof can be selected according to personal needs. ABC column and exterior rear-view mirror are all black. The overall effect is very fashionable. In terms of body size, Nezha u has a length, width and height of 4530mm / 1860mm / 1628mm respectively, with a wheelbase of 2770mm. The rear part of the car has a strong sense of hierarchy. The tail light is also designed through the front headlight. According to the configuration, Nezha U series provides two specifications of wheels, 18 inches and 19 inches respectively. Two models of 400 / 520 u are equipped with 225 / 55 R19, and the other four models have 225 / 60 R18 tire specifications. The 18 inch wheel rim is designed with two five spoke and two color rims, which is very dynamic and meets the aesthetic of young people. In terms of color, Nezha u has 7 different monochromatic car paints for consumers to choose, namely jade white, ice crystal silver, black jade grey, tourmaline red, glaze blue, azure blue and auspicious purple. In response to the personalized selection needs of different consumers, Nezha u also specially provides a two-color body, with an optional price of 2000 yuan. Nezha u interior has two colors, elegant black and simple grey. Consumers can customize their most satisfactory color matching according to their own preferences. In terms of interior decoration, Nezha u adheres to the minimalist design style, and the central console model highlights the level. Simple gray for two-color interior decoration, create a home visual effect. The central control panel is equipped with an integrated screen. Both the full LCD instrument and the central control panel are 12.3 inches. The bottom air conditioning control panel also adopts a screen design. Triple screen is in line with the current development trend and creates a strong scientific and technological atmosphere. Nezha u is equipped with Nezha ptvot 2.0 smart point system, and realizes two-way intelligent control of car and home based on IOT. Nezha u is also equipped with a small you intelligent robot, which provides a more intelligent technology interaction mode. It is worth mentioning that based on the Zhonghe ar-view system, Nezha u can be equipped with OLED flexible screen inside the A-pillar to realize the visualization of "transparent A-pillar" through the camera, so as to effectively reduce the blind area. Of course, only two u-share models can be equipped with additional money. In terms of power, Nezha u is currently equipped with permanent magnet synchronous single motor, with two parameters for adjustment. Only the 400 u car is equipped with a low-power motor, with a maximum output power of 120kw and a maximum output torque of 210n · M. Other configuration models are all high-power version, with the maximum output power of 150KW and the maximum output torque of 310 n · M. Transmission system, matching single speed fixed gear ratio gearbox. Nezha u is equipped with two versions: 400km and 500km. 2、 For the highlights of model configuration and recommended basic configuration, the official guide price of Nezha u entry-level 400 u line is RMB 139800. For a compact new energy SUV, the starting price of Nezha u is moderate, but the price difference between each configuration model is somewhat large. In terms of the configuration of the entry-level model, the overall performance of the 400 u line is remarkable. Both the high and low beam lights and the daytime running lights are led light sources. Besides, practical headlight height adjustment and delay closing are also provided outside the vehicle, as well as the keyless entry function which is convenient for unlocking getting on and off the vehicle. In the interior part of the car, the basic configuration can meet the daily use requirements, and the intelligent technology configuration is relatively complete. There should be some security configurations, but there is no need to worry about them. However, in terms of the overall development of the new force of car building, the configuration of entry-level models is still lack of bright spots. It is suggested that Nezha U's potential consumers start to consider the medium and high configuration models. 3、 After analyzing and comparing the configuration differences of recommended models, we finally recommend Nezha U400 and 520u. As a new energy product, endurance is the most focused aspect of consumers. The high endurance version can solve the pain points of vehicle use very well. Therefore, we will take the 520 series of high endurance version as an example for analysis. In terms of configuration, the 520 car series are divided into three types, i.e. line, Chuang and Xiang, with a difference of 20000 yuan between each model. As a medium-sized model of 520 series, the recommended model is relatively balanced in configuration, with the highest cost performance among the three models of 520 series. Compared with the model with lower configuration, the recommended model is more perfect in comfort configuration and safety configuration, which can meet the daily needs of consumers to the greatest extent. The price difference of 20000 yuan is worth it. On the contrary, the configuration of the top model 520u is not substantially improved compared with the recommended model, but the price is 20000 yuan higher, which has little attraction to consumers. Of course, the official guide price of Nezha u 520u is 179800 yuan. If you miss the manufacturer's preferential policies, it is not cheap. The 400 u Chuang, which is similar to the recommended model, is also a good choice. Compared with the 520 u Chuang, there are only a few safety configurations, such as parallel assistance, lane departure warning, lane keeping assistance, active braking, etc., and the automatic parking, built-in dash cam and adaptive high beam are changed to options. The biggest "sacrifice" of buying 400 u is endurance, but it has a great advantage in price. Its official guide price is 156800 yuan, which is very cost-effective. For consumers who don't have too much anxiety about endurance mileage, 400u Chuang is also a good choice.