TU-TESL

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Lamborghini's sales plan in 2019 has been basically completed. This year's sales in China will double compared with 2018. According to Francesco scardaoni, "according to the data of our current order base, we are very satisfied with the strong growth momentum in 2020." Francesco scardaoni confidently said, "urus is a very unique and unique existence. It has not only excellent performance parameters, but also unparalleled driving control. Based on these two points, we will not worry about the competition of other brands." "We are very satisfied with the performance of Lamborghini in the Chinese market. In the first half of this year, China has become the second largest single market of Lamborghini in the world." Francesco Scardaoni, general manager of Lamborghini Chinese mainland, Hongkong and Macao, said, "although more and more luxury brands are entering the market, we are not worried about the competition of other brands." Lamborghini stands opened on Friday (November 22) at 2019 Guangzhou auto show. Lamborghini joined hands with the latest generation of V10 product family super hurac á n Evo open top version, together with the first super SUV Lamborghini urus, to appear in the luxury car hall. On the afternoon of that day, Francesco scardaoni received an exclusive interview from the media to respond to Lamborghini's sales performance in China, how to view the Chinese market, and future expectations. Speaking of Lamborghini's market performance in China, Francesco scardaoni said excitedly that Lamborghini's sales plan in 2019 has been basically completed. This year's sales performance in China will double compared with 2018, and a new record will be set at the same time. According to Francesco scardaoni, "according to the data of our current order base, we are very satisfied with the strong growth momentum in 2020." Francesco Scardaoni, general manager of Lamborghini Motor China, Hongkong and Macao, looks very fast in the Chinese mainland market. Francesco Scardaoni needs to pay attention to and listen to the voice of the market. It is necessary to adjust the strategy and product delivery according to the market changes constantly. Lamborghini Francesco scardaoni joked, "in the Chinese market, it's like participating in a rally. We should constantly adjust the next route according to the current situation, and be ready to make adjustments at all times. In other markets, it's equivalent to the straight-line section of the track, with less changes and less fun. Other markets are easier to predict, while the Chinese market is more difficult to predict, but this is also the charm of the Chinese market. " However, China's automobile market is also maturing, especially the super luxury automobile market. Francesco scardaoni pointed out that "about five to seven years ago, China's luxury car market grew very fast, and now the growth is slowing down, but this growth is sustainable, and the market is becoming more and more mature. In fact, this is good for the manufacturers, which can let us better predict the market and make a detailed plan. " Francesco scardaoni goes on to say that in the super SUV segment, Lamborghini expects the same development pattern. At present, the market is still in the stage of vigorous development, with more and more brands entering, and the market scale doubles every year. We believe that in a few years, the growth rate will slow down and enter a stable and lasting stage of development. On the 20th of this month, Aston Martin released its first SUV model, Aston Martin DBX, and made its debut at the Guangzhou auto show. Meanwhile, Mercedes Maybach GLS also made its world debut during the auto show. Francesco scardaoni believes that it is good for Lamborghini to add more super luxury brands to the SUV market. "Urus is a very unique and unique existence. It has not only excellent performance parameters, but also unparalleled driving control. Based on these two points, we will not worry about the competition of other brands." According to Francesco scardaoni, it only takes 3.6 seconds for the Lamborghini urus to accelerate from 0-100km / h, while the braking distance from 100km / h to standstill is only 33.7m, and the maximum speed can reach 305 km / h. These data can be compared with super running, which is far superior to many other brand SUV models. Francesco scardaoni confidently said that urus has the excellent performance of super sports car, the comfort and versatility of SUV, so it must be the first choice for the mature customers who want to travel with their whole family. At the same time, urus also has cutting-edge unique design and is very young, so many young customers are also attracted by urus. In fact, from a global perspective, Lamborghini has younger owners in the Chinese market. According to Francesco scardaoni, from the three product lines including urus, hurac á N and aventador, the average age of Chinese customers is about 36, while that of American customers is nearly 40. "From the customer's point of view, Chinese customers will consider more comprehensively when choosing a brand, and need the selected brand to be able to meet and demonstrate their personality." Francesco scardaoni said that they will comprehensively measure the products released by the brand, the positioning of the brand, and the lifestyle represented by the brand. Based on this, Lamborghini chose to carry out cross-border cooperation with Roger Duby, technomoster, La Perla and other brands to carry out a series of lifestyle marketing activities. In addition, Lamborghini is also constantly trying in terms of power, and in this year's Frankfurt debut of the first hybrid super run - Si á n. To this end, Francesco scardaoni said bluntly, "at present, we are also developing the next generation of flagship models, and we are testing and evaluating several different power solutions within the company. We do not exclude considering the solutions adopted by Si á n, but we have not determined yet." Francesco scardaoni stressed that Lamborghini's car building concept is always in line with the DNA of the brand, and driving passion is a very important link, especially for the flagship model, Lamborghini hopes to explore the limits of technology.