TU-TESL

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With the low-speed growth of domestic car market, more and more car companies are aiming at overseas business, and SAIC marquis is one of them. On the recently opened 2019, its model, mingjue EHS, was officially launched. The new car uses a power system combination of 1.5T + motor, with a price range of 188800-219800 yuan. It is the third new energy model of mingjue after mingjue 6 new energy and mingjue ezs. However, the listing of Mg EHS has a deeper meaning: to develop the European market. Zhu Jun, deputy chief engineer of SAIC Group, deputy director of SAIC technology center and general manager of Jieneng company, told the media during the auto show that mingjue EHS is equipped with a new 10 Speed edu second generation intelligent electric drive, which makes its power more powerful and smooth, and conforms to European driving habits. In addition, he mentioned that the plug-in hybrid new energy vehicles sold in the European market for 30000 or 40000 euros (about 230000-310000 yuan) have a pure electric range of only about 40 kilometers, while the luxury brands that can achieve a higher range have a very high price, so he thought that the famous brand EHS with a pure electric range of 75 kilometers would have a certain competitive advantage. Yu De, assistant president of SAIC Group, general manager of international business department and general manager of SAIC International Business Co., Ltd., also mentioned that in fact, the consumption of electric vehicles by European consumers is relatively mature. Because European cities are not big, Europeans are not simply pursuing endurance mileage. In addition, many European citizens have it at home. Therefore, mingjue believes that as the "first plug-in hybrid car sold in Europe", the car has met the relevant EU safety certification and is confident to make it "one shot" overseas. In recent years, Chinese auto companies have been speeding up the pace of overseas layout, while SAIC marquis is also actively expanding. So far, SAIC mg has been sold to 44 countries and regions around the world. Take ezs as an example, it has officially entered the UK, the Netherlands, Norway and other markets, and will also enter the markets of France, Germany, Denmark, Sweden and Belgium in the future. Yu De also stressed that, in fact, all the time, mingjue has been emphasizing "going to sea" rather than export, that is, more emphasis on overseas operation, including market localization, personnel localization, service localization and response localization, rather than simply selling cars. In the future, it will strive to keep the export volume of mingjue equal to that of China.