Posted 2024-10-11 00:00:00 +0000 UTC
Recently, according to foreign media reports, Bugatti is planning to launch a four seat super luxury electric car, and negotiate with the group on this matter, in order to obtain technical and resource support from Volkswagen Group. "The four door super luxury concept car launched by Bugatti in 2009 - Galibier" the CEO of Bugatti said in an interview with foreign media that Bugatti needs a model that can provide profits for the brand. Although the former Bugatti Viagra has won the praise of the industry and the market, it has not brought profits. According to the data of a foreign commercial investigation organization, the huge R & D cost makes Bugatti lose about 6.24 million US dollars (about 43.87 million yuan) every time he sells a set of Weihang (25 million yuan in China). "The four door super luxury concept car launched by Bugatti in 2009 - Galibier" however, this situation was reversed with the launch of Chiron, whose sales brought profits to Bugatti. And if we can launch a four seat super luxury car with the help of Volkswagen Group resources in the new energy tide, it will give Bugatti a better profit prospect. After all, as a small brand with an annual production capacity of 100 cars, it is very difficult to independently develop a second product line relying on its own resources. Bugatti plans to launch the four seat super luxury car, which will be priced in the range of $550000 - $1100000, far lower than Chiron's $2660000 price. "Bugatti has heard that it will launch the successor of the classic model type 41 Royal." Bugatti launched a super luxury concept car with four door structure, the Galibier concept car, in 2009, and then it has heard that it will launch the successor of the historic classic model type 41 Royal. In 2018, Bugatti also discussed the possibility of joint development of electric super running with rimac, a Croatian super running manufacturer (Porsche holding 10%) and Dallara, a famous Italian car manufacturer.
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