TU-TESL

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The netizen's remark "you don't know how many suites you have in your hand before the end" made us deeply impressed by the fact that last year's cars had to sell houses in order to survive. As one of the first batch of independent brands to realize Sino foreign joint venture in the field of automobile in China, Haima automobile quickly became popular with Mazda, and occupied a place in the Chinese market early. At that time, fomeilai could even compete with Kayue. In its heyday, Haima's profit reached 376 million yuan. However, due to a series of reasons such as poor management, Haima started to go up and down from 2017, with a loss of 1.637 billion yuan in 2018 and a year-on-year decline of 14.67% in the first half of 2019. The sales volume data of several models on sale are totally unknown. In order to help themselves, Haima even sold houses several times.. And seahorse really worked. On March 31, according to the 2019 annual performance announcement released by Haima motor, the operating revenue in 2019 was 4.69 billion yuan, and the net profit attributable to shareholders of listed companies was 85 million yuan, which was turned into profit successfully. Although the profit is not high, it may be a turning point for seahorse. This wave of operation of Haima's house selling and car building also makes many people stand in awe. At least it shows that they are determined to build cars. After turning losses into profits, Haima's business strategy during this period is very necessary. After all, the house will be sold out one day. Recently, we found a new car of Haima, Haima 6p, from the latest batch of new car application catalogue of the Ministry of industry and information technology of the people's Republic of China. Haima 6p is a plug-in hybrid model based on Haima S5. It is expected that the new car will be officially launched in the second quarter of this year. In terms of appearance, Haima 6p continues the family design style, adding new popular elements to make Haima 6p more young and sporty, and the overall design style is somewhat similar to the previously released Haima S5. The application of the new family style design language makes its modeling look particularly conspicuous. However, compared with seahorse S5, seahorse 6p is different in modeling details, such as the hexagonal grille on the front face has less chrome plating decoration, blue jacquard is added around for decoration, and the unique PHEV logo on the rear of the car to show its unique plug-in and hybrid vehicle identity. In addition, Haima 6p also cancelled the brand logo in the middle of the rear compartment tailgate and replaced it with the brand English name. The new car also uses the black lower guard board and adds the black through trim strip in the middle of the tail lamp. In terms of body size, Haima 6p is positioned in a compact level. The length, width and height of the new car are 4418 / 1823 / 1630 mm respectively, the wheelbase is 2630 mm, and the curb weight is 1720 kg. As the declaration of seahorse does not give a picture of the interior decoration, we can only speculate based on the existing information. It is expected that the overall interior design of the new car will not change much compared with the seahorse S5. The suspended central control screen and the encircling interior design style will be preserved, and the mechanical gear lever will be replaced by the knob shift. In terms of power, the new car is equipped with a plug-in hybrid system composed of 1.2t and motor independently developed by Haima, in which the maximum net power of gasoline engine is 139 horsepower and the maximum power of driving motor is 111 horsepower. Haima 6p is equipped with lithium ion produced by itself. The comprehensive fuel consumption of this power system is 1.38l per 100km, and the comprehensive endurance mileage is more than 800km. Not only that, hippocampal 6p has also been fine calibrated, and the efficiency of the system has been improved to a certain extent. It focuses on the reasonable distribution and management of energy flow, so that its pure electric range can reach more than 80km. Haima has always been a OEM, but also has a certain income. But now Xiaopeng automobile has spent 16 million yuan to buy the manufacturing qualification of Fudi automobile. The relationship between the two sides is afraid to change. In addition, in January 2020, the sales volume of seahorse cars reached 1147, and in February, the sales volume reached 134. This sales volume is not particularly high. Although there are also reasons for the impact of the epidemic, this year may be even worse for seahorse.