TU-TESL

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As early as the 2019 Frankfurt Motor Show, the group released a brand new logo of Volkswagen brand. However, unlike the purpose of brand change, Volkswagen brand will apply the new logo to the new car. According to foreign media reports, Volkswagen's new logo took the lead in the US 2021 atlas cross sport model. However, for the global market, the first fuel model using the new logo is the eighth generation. The new logo adopts a flat design. Compared with the current logo, the design is simplified. It is only composed of V, w characters and external rings. The bottom of W character is disconnected from the ring edge, making it look more light. Volkswagen Group said it expects the new logo to be promoted in 10000 dealers in 171 markets in the middle of this year. At the same time, the new logo will be gradually applied to the vehicles of the global Volkswagen brand. "With the adoption of the new logo, Volkswagen will also adopt new marketing strategies, including the introduction of six different logo color schemes, as well as" more human and vivid "advertising activities," said Jochen sengpiehl, chief marketing officer of Volkswagen Sengpiehl said frankly that VW will focus on promoting brand stories in marketing and helping consumers better understand the global history of VW brands. The purpose of this is that even though VW has adopted a new brand logo, it is still in line with the image of VW in the past. It is worth noting that, at present, - Volkswagen and SAIC Volkswagen have adopted brand new logo, so with the continuous introduction of new products, which model will the new logo take the lead in? Guess what you think in the comments section.