TU-TESL

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This year, SAIC Roewe brought two new heavy-duty products - rx5 Emax and vision im concept. These two cars are not only two new products, but also two development directions of SAIC Roewe, one is plug-in hybrid, the other is Roewe's far-reaching layout of MPV categories. In particular, rx5 Emax of Roewe has become a highlight of Roewe booth. After all, just two days before the opening of the auto show, Roewe released the "smart core 2020 +" SAIC Roewe green core strategy with high profile. On November 22, on the opening day of the auto show, Liu Jing'an, director of product planning department of SAIC Group passenger car company, had an exchange with Wangshang city. For this product of rx5 Emax of Rongwei, Liu Jing'an said: "the most important point of view of rx5 Emax of Rongwei is that it is equipped with 10 Speed edu second generation intelligent electric drive, which is further upgraded on the basis of the first generation, and the biggest feature is more intelligent." In Rongwei's concept, rx5 Emax can be regarded as a high configuration model of rx5 max, which is more "promising" both in terms of technology and practical experience. In Liu Jing'an's view, the biggest feature of rx5 Emax is its intelligence from inside to outside. As a new generation of Roewe smart cockpit (rx5 max, rx5 Emax are both version 1.0), this car solves the problem of what people do in the car when it comes. The sky eye system equipped with it can easily identify the user, brush the face and start it. Of course, there are some functions around the personalized design of consumers. At the same time, the smart cockpit has changed from focusing only on the driver to focusing on the passengers in the whole cabin. Through the mobile app, functions other than driving can be operated, such as the modification of navigation route and the control of air conditioner, without the driver's distraction; "flash assistant" can intelligently record the user's schedule and remind the user at a specified time. In addition, the car letter function of this car can realize one touch reception. By pushing the SMS to the person to be received, as long as the other party answers, it can know the position of the other party. In the aspect of new energy technology, the biggest highlight of rx5 Emax is the 10 Speed edu second generation intelligent electric drive gearbox. According to Liu Jingan, there are several notable features: first, compared with the first generation system, it is more compact, but more powerful and safer; second, intelligence. This car uses the intelligent driving style recognition function to realize the driving mode of "thousands of people and thousands of faces". Its second generation HCU central controller can adjust the parameters of the car according to the driving habits of consumers, and can use big data to observe the driving habits of consumers; third, Rongwei rx5 Emax is equipped with IEM intelligent energy management system, which can intelligently select the most appropriate power system operation mode and energy recovery intensity according to the road conditions and environmental information provided by navigation, etc., improve the driving experience, and optimize the efficiency of the whole journey system to the maximum extent. Under the strategic guidance of SAIC's "new four modernizations", Rongwei has taken new energy as an extremely important position. In terms of the green core strategy of SAIC Rongwei "core power 2020 +" released on November 20, we can see from three aspects: new technology, new design and new mode, Rongwei's deep thinking on the future electric vehicles. In the near future, we can find the change of Rongwei from modeling design to technology application to terminal service. "We are now very clear about consumer demand, user pain points, and the forward-looking development of technology, so we will bring a lot of changes in the future, to provide users with a better product, better service, better means of communication, and create more value for users," Liu said. In addition to the layout of plug-in hybrid market, Rongwei has laid out Marvel Series in terms of design and terminal service. The first model launched by Rongwei is highly innovative, bringing consumers a brand-new experience of car purchase and use. In Rongwei's plan, marvel is the high-end electric product line of SAIC Rongwei, and there will be some changes in the future, truly reflecting the "miracle of creation". A series of indexes, such as modeling proportion, intelligent networking technology and remote upgrading ability, will be upgraded gradually. In addition, Roewe has also laid out e-series, and ei6, which will be launched next year, are all series products for solving daily steps. With "intelligent technology" as the brand label, SAIC Rongwei, whether it is a strong investment in intelligent technology or a "two-way development" of traditional fuel oil + new energy, is actually the key measure for the brand to develop upward. In the important period of the transformation of China's automobile market, Rongwei will make efforts in many aspects. According to the statistics of Rongwei, the former customers of Rongwei car will choose to upgrade and buy rx5; some of the former customers will buy rx5 Max or even RX8. "Rongwei will continue to expand its product line," Liu said. On the basis of the complete product line at present, provide more upgrading experience for consumers. " From the perspective of new energy vehicles, Liu Jing'an thinks: "PHEV (plug-in hybrid electric) and ev (pure electric) are relatively more inclined to middle and high-end consumers, and the upgrading of these users will bring us another new opportunity." Of course, Rongwei will continue to increase its R & D capability in traditional fields, and continue to make deep use of Zhilian and 5g technology in the future to provide consumers with updated products. "We should not only do a good job in the" three big things ", but also integrate intelligent, Internet and other industries and technologies that have comparative advantages in China, so as to create a product that meets the expectations of Chinese consumers," Liu said In the next 2020, what surprises will be brought to us by ei6 and new cross-border MPV to be launched by Rongwei? Let's wait and see!