TU-TESL

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According to foreign media reports, Sanford C. Bernstein research company recently released a report that the use of car Hailing app in China is declining, even affecting the overall car sales, because the online car Hailing operation platform reduces the reward for drivers. According to data from talkingdata, the total daily activity of car Hailing applications in China fell by 6.3% year on year in the third quarter of this year, and has been declining for five consecutive quarters. The report shows that didi has the largest market share in the past 12 months, with daily users accounting for 93% of all active car Hailing users, but its passenger and driver end usage still fell by 5% and 23%. Analysts involved in the report believe that the decrease in the number of drivers will increase the waiting time of passengers and affect the service experience of online car Hailing. The main reason for the decrease of drivers is that the rewards paid by the online car Hailing platform for drivers are reduced, and the actual income of drivers is correspondingly reduced after deducting the cost of fuel and vehicle loss. Taking Didi's behavior as an example, in 2018, the platform lost 1.6 billion US dollars (about 11 billion yuan), and didi believes that the main reason for the loss is the driver's incentive mechanism. Even though didi travel is already the world's largest digital car Hailing service operator, it still has to cut the driver's income in order to reduce the loss. However, if the number of operating drivers continues to decrease, it will have an impact on the fierce online car Hailing industry. Finally, the report points out that the online car Hailing platform operators are facing many tests, such as safety, comfort, user experience, etc., and it is not easy to profit from them. At the same time, automobile manufacturers are also laying out their own new energy network car Hailing brands to help sales increase.