TU-TESL

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The red flag E115 large-scale SUV concept model, known as "China's curinan", was unveiled at Frankfurt Motor Show last year. It was originally thought that its mass production time was very long. However, in recent days, the mass production version of the real car photos of the model have been outflow, the overall shape of the model is highly restored to the concept model, maintaining a domineering style. From the current actual car photos, although the front face has not yet been disclosed, but from the perspective of the overall model of the mass production version, the contour and design of the concept car have been highly restored. At the same time, the mass production version has carried out corresponding treatment on the details, including adding red and silver chrome plating strips to embellish the front fender, front door and low beam respectively, so as to make the overall design more advanced Sense. In addition, the mainstream hidden door handle design is adopted for the mass production vehicle. The large-area silver decorative strip and tail lamp shape of the C-pillar continue the concept car design, and the through tail lamp shape plays a strong visual impact on the whole, which can be said to create a strong sense of luxury. In addition to the side of the body, the mass production model also has several chrome plating decorations at the rear, which is basically consistent with the concept model, including the exhaust hole at the bottom. According to the previous documents of the Environmental Protection Bureau, the model is actually a red flag model with the code of E115, which will be put into production in 2020. The total investment of the project is 1.75 billion yuan. It is planned to produce a total of 51500 vehicles in six years, and it is expected to be listed in 2021. As for the front part, the family style design is maintained, which is similar to the red flag H9 of the flagship sedan just released. As it is positioned in the electric vehicle, the closed air intake grille design is adopted, and the red flag logo in the center of the front shows the uniqueness of the car. Although the Red Flag brand has changed from "official car" to civilian brand, it seems that it has not put down its high-end positioning. No matter the price or product positioning, the red flag has always maintained a high level. For example, Hong Qi H9, which constantly challenges its own brand's price forbidden zone, has set its price at 300000 +. At present, the two main models of Hongqi, H5 and HS5, are set at the starting price of 150000 yuan and 180000 +, which is far higher than the price of the same level of independent brands. However, with the sales volume of the two models, it has indeed helped the new red flag brand to achieve a counter trend growth. According to the cumulative sales volume released by Hongqi on March 31, the cumulative sales volume in March was 8620, up 62.6% year on year; the cumulative sales volume in the first quarter was 25000, up 88% year on year. It can't be said that such sales volume is very eye-catching, but it undoubtedly shows that the Red Flag brand has maintained the growth momentum of last year under the attack of the new crown epidemic in the global automobile industry. Some insiders of the group once believed that the reason why red flag has achieved such remarkable achievements in a short period of time lies in several aspects: first, the base is low; second, Xu Liuping has focused on supporting the Red Flag brand after entering the main FAW; third, he has repositioned the brand, sorted out the internal organizational structure and rearranged the personnel; fourth, the marketing and thinking Innovation, such as the chairman of the board of directors in person platform, star endorsement, etc., to let the brand into young consumers. Indeed, from the perspective of the new models launched by Hongqi brand in the past two years, they are constantly exploring the market of domestic independent high-end brands and obtaining certain recognition, so as to realize the promotion of Hongqi brand to stabilize the position of domestic high-end automobile market. After all, compared with most of the domestic high-end independent brands, Red Flag brand has more history of luxury brands, so it also has certain potential. In any case, it's worth celebrating that the Red Flag brand has achieved the goal of 100000 sales in 2019, and the red flag has also set the goal of 200000 in 2020. However, with the impact of the current epidemic and the continuous downturn of the domestic car market, it's still difficult for the red flag brand to achieve the goal within the year.