TU-TESL

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During the epidemic period, automobile health configuration became the focus of automobile enterprise publicity. According to Ipsos survey, 69% of the first intention buyers will consider "healthy configuration" after the outbreak, and Surpassing "vehicle safety" has become the most concerned factor when consumers purchase cars. In the specific health configuration, "air conditioning system with bacteria filtration" is the most attractive to consumers. It's no wonder that car companies have announced that they want to "wear N95" for cars and launch "healthy cars" with N95 air filtration capability. In contrast, the "health monitoring of members in the car" is of low attention. BYD is the first car company in China to launch the in car temperature monitoring system. This function is mainly realized by dilink, a BYD vehicle intelligent network system. With the temperature monitoring hardware, it can record the user's temperature data and temperature change for a long time, so as to realize the functions of health data analysis, reminding the owner when the temperature is low, and adjusting the air outlet temperature in real time. "Diagrammatic diagram of dilink thermal imaging of BYD" about when this function will be online, we consulted relevant personnel of BYD, but no reply has been received as of the time of publication. However, it is reported that some BYD models can be equipped with this function through OTA remote upgrade. In addition to the "healthy cars" mentioned above, in February, some car companies announced that they were developing "traditional Chinese medicine cars" to protect the health of the people in the car through the use of traditional Chinese medicine fragrance technology, and some car companies launched "healthy cars" with UV antivirus. In the face of the epidemic situation, it is human nature for consumers to care about health, and it is reasonable for automobile enterprises to respond to the demand. Geely, BYD and other enterprises can launch products with corresponding functions in a short time, which not only shows that these enterprises pay attention to the market, but also show that they have the strength of rapid R & D. I just hope that good things will not be turned into bad things, and health will not be regarded as a marketing gimmick, but become the competitiveness of products. In other words, will you buy a car for healthy configuration?