TU-TESL

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When it comes to Brembo, it's not new to the car people. Its products are also common in top-level competitions and high-end luxury models. In order to meet the demand of Chinese market for high-performance braking system, brabo will continuously upgrade the brake pad materials initially used in high-performance sports cars and push them to a broader market. "Brabo brake disc" in fact, as early as 11 years ago, brabo has been involved in the after-sales market. In the past few years, brabo's after-sales market business has achieved an annual growth rate of 30% in China. In brabo's view, customer experience is the key factor driving the evolution of China's automotive aftermarket. Therefore, it is very important to improve the marketing channel system, deepen the service, and let consumers enjoy better service and experience better product performance more intuitively. Up to now, brabo's after-sales market has set up 50 distributors in China, and the marketing network has completed covering 70% of the major cities in China. Next, brabo will implement the "brabo experts" program of the repair shop concept, a set of tools and services including technical training courses and special promotional materials for sales outlets. Marco, marketing director, after sales marketing department, brabo, just opened the 2019 Shanghai Frankfurt Auto Parts Exhibition "Brembo plans to further expand the network in the next two years, develop 3000 Brembo brake system expert technicians, select and provide customers with the right products, solve most of the problems encountered in the repair work, and provide expert services for drivers," Moretti said "Marco Moretti, marketing director, after sales marketing department of brabo" in addition, brabo has developed a new comprehensive training plan on the basis of the original, including brake system maintenance, in-depth discussion on how to properly maintain the brake system, as well as brake system issues. On the brabo stand, an Xtra brake pad attracted the attention of the industry. It is understood that Xtra brake pads are made of BRM x L01 materials with more than 30 different components. Compared with the composite material of standard brake pads, the new material formula has higher friction coefficient and can provide more stable braking effect under different temperature conditions. While ensuring higher driving comfort and brake pedal accuracy, it does not affect the driving mileage of the product. Xtra brake pads are a balanced option for drivers who love sports driving but are reluctant to compromise comfort and durability. "Brabo Xtra series brake discs" brabo Xtra has become a star product in the after-sales market. This series of products has more than 100 optional accessories, which are suitable for various vehicles, including new models recently launched, and the brands include Mazda,, and. With China becoming the most important high-end automobile market in the world, consumers' demand for high-performance upgrading and refitting of automobiles is increasing rapidly. For the spare parts enterprises in China's post market, they should not only meet the matching needs of the main engine factory, but also face the end consumers directly. Only by listening to their voices and building a good interactive relationship with them, can they bring better products and services.