People watching Guangzhou auto show: more confidence in buying cars

Posted 2024-11-28 00:00:00 +0000 UTC

The annual auto show is about to open on November 22. However, compared with the auto manufacturers at home and abroad who drag the sick body to support the auto show, the domestic people who were looking forward to the auto show like the festival a few years ago seem to be more rational. Ordinary people don't care about the beautiful car models and industry trends. It is understood that many people pay attention to Guangzhou auto show only for one purpose, that is, what kind of car will there be next year and what kind of discount will there be for buying a car now. This can reflect the mentality of the common people. After China's automobile market has become the world's largest market, the automobile in the eyes of ordinary people has really transformed from the expected luxury goods into ordinary durable consumer goods. The main reason of automobile consumption has been transformed from the luxury goods of car loving to the means of people's walking. Through the intelligent interview of cars, we can see the new demands of people's car purchase more clearly. Before the opening of Guangzhou auto show, auto smart mainly asked friends around them. They are mainly about 30 years old, or just starting their business, or just starting a family. They are in urgent need of cars. However, different from the previous generation's focus on joint venture automobile brands, these young people obviously pay more attention to domestic automobile brands. Mr. Xiong, who majored in automobile repair during his university in Zhengzhou, also worked in automobile service for a period of time. Just after giving birth to a second child, he planned to buy a car next year. He told the car that he had wisdom. After early understanding, he and his family preferred domestic cars. "We have two children now. We definitely want a large space model. There is no problem with the domestic car space. We have the technology and workmanship of the joint venture car, and the price is much lower than the joint venture car, so the first choice is the domestic car." After entering the second half of the year, although there are signs of temperature recovery in the car market, the economic pressure is still not small for ordinary working class. Compared with large displacement models, domestic cars with small displacement and high cost performance are more and more popular with the public. According to an independent brand previously known by auto smart, at present, domestic cars have ACC custom cruise, automatic brake system, electronic parking system, track keeping system, track offset system, panoramic skylight and track dedicated, the driving experience is very stable, smooth and cost-effective, bringing high-end driving experience for consumers. "From only playing the price card in the past to playing the technology card now, the domestic car gradually matures after experiencing pain." This is Mr. Xiong's conclusion after consulting with an independent brand. Indeed, due to the rapid upgrading of models, Guangzhou auto show basically displays new models that will be launched in 2020, which is the best observation opportunity for the people who need to buy cars, and is also conducive to their targeting. New energy vehicles will be an important part of this year's Guangzhou auto show. Xie, a smart university friend, works in Shenzhen. He has planned to buy a car for a long time, but he has been vacillating between fuel vehicles and new energy vehicles. "If it's just in Shenzhen, I'm sure I'll choose new energy vehicles, but I still have to go back to my hometown to visit my parents and take my children to travel. I'm not sure that new energy vehicles are enough." According to Mr. Xie, there are three main reasons for his reservations on new energy vehicles: first, will new energy vehicles run out of power while driving? Second, where to charge? How long does it last? Third, how about the safety of new energy vehicles? Indeed, in terms of new energy vehicle products in the current market, compared with the same level of fuel vehicles, the high price of new energy vehicles is one of the main factors restricting the sales of new energy vehicles. In addition, consumers have doubts about the endurance mileage of new energy vehicles, and the technology acceptance is low; the charging infrastructure is not perfect enough to meet the practical application of consumers, etc. are also the main factors restricting the new energy vehicles. It can be said that Mr. Xie's idea represents the attitude of many observers. Of course, Mr. LV, whose main driving area is in the city, does not have such concerns. He said: "before buying new energy vehicles, I also had many concerns, but when the 4S shop promised to install them in the parking lot, I dispelled them. "Mr. Lu bought a hybrid car, which is relatively mature in technology, which is also an important reason for Mr. Lu's choice. Obviously, this year's Guangzhou auto show has a large number of new energy models on display, and manufacturers will also show their latest technology, which may make some waiting people choose. "According to the previous Guangzhou auto show, there are many good cars on the market and on the market, and the discount range is also large. The key is that the quality is guaranteed, which is an opportunity for ordinary people to buy cars at ease!" Mr. Chen, who has settled down in Guangzhou, told the car that he has wisdom. It is understood that nearly 1000 models of 55 brands, such as Dongfeng Nissan,,, BAIC, Pentium, etc., have appeared in this auto show, becoming the preferred platform for Guangzhou citizens to purchase cars. "From the perspective of recent auto shows, people are no longer only concerned about price. Car quality and after-sales service have become the standard for people to buy cars. We will also deepen the layout in this regard." A staff member of the auto manufacturer who will attend the exhibition said. Industry insiders believe that, unlike the policy direction of Beijing auto show and the industry direction of Shanghai auto show, Guangzhou auto show has greater market significance. Since its establishment in 2003, Guangzhou auto show has been held for 16 times, which has become the largest brand auto show in South China with the largest scale, the largest flow of people, the highest quality and the most active market transaction. "Buying a car in Guangzhou auto show is probably the most labor-saving, because you can understand your favorite brand products in a venue without running around. More importantly, watching a car in an auto show is a direct face-to-face communication with the manufacturer. It may be more reassuring if there is no dealer in the middle!" A long-term concern about the Guangzhou auto show, said a friend.

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