TU-TESL

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After achieving a 33% increase in sales in 2019, new Pentium set its 2020 sales target at 200000 vehicles. In terms of product renewal, the brand will also launch three brand-new models - c105, d357 and D365 (all internal codes), covering new energy, sedan and three major market segments to help sales increase, among which c105 will be launched in the second quarter of this year. Recently, a group of detailed information about the car has been obtained from the online car market. The new car belongs to Pentium E-Series products, which is based on the new FME pure electric platform, and is positioned as a class a pure electric SUV, probably named "Mercury". In addition, the body size of the new car has reached the performance of overstepping, and the endurance mileage under NEDC condition can reach 450km. 1. In terms of appearance, the c105 height restores the concept car, making the "Buyer show" and "seller show" so close. The new car adopts a new design language, and the interactive digital raindrop grille can be retained in the concept car, but the function of changing the rhythm of different lights can not be continued. The headlamp groups on both sides are slim, narrow and long. The two sides of the bumper are equipped with similar tear eye lamp strips, or daytime running lamps. The overall head of the car has more visual impact. On the side of the car body, the charging socket is placed on the right wing. The rear-view mirror is painted with black paint, but the suspended roof is not seen. The tail light group at the rear of the car extends to the car body. It is very dynamic with five spoke wheel rim. At the rear of the car, the current popular through type tail lamp group is adopted, which echoes with the front face. 2. The specific power parameter information of Pentium c105 has not been released yet, but for consumers who choose compact level, the endurance mileage is one of the important factors for their purchase. Compared with the main competing models, the Pentium c105 has no reactive mileage. For most of the consumers who choose the model, the basic demand is daily commute, so the endurance performance is also sufficient. In addition, the driving style of the driver will certainly have the mutual conversion from the fuel car to the tram, and will not be as radical as driving the fuel car. In this way, more valuable power can be saved and the effective mileage can be maximized. 3. For the size part of the body exceeding the class, Pentium c105 is positioned as a class a pure electric SUV, but the wheelbase performance has reached the medium-sized level. Not only superior to song Pro eV of the same level, but also longer than the orthodox medium-sized SUV Rongwei Marvel X. If you have no idea about the dimensions of these models, let me take the benchmark of medium-sized SUV, Highlander, for example. Its wheelbase is 2790mm. The advantage of long wheelbase is to a certain extent to ensure a more spacious and comfortable rear space, which is also a point that consumers at this level pay more attention to. 4. How much is the price? At present, the new Pentium brand has not launched a pure electric vehicle, so we take the main competitive price for reference. The price of Marvel x is 2688-308800 yuan, and the price of BYD song Pro EV after subsidy is 179800-219800 yuan. The positioning of the new car model is the same as that of BYD song Pro ev. Referring to song's price, it is estimated that the starting price of c105 will remain around 200000 yuan. However, the performance of c105's overstepping can also show that it has the ability to be one level higher than its positioning, and there is bound to be a price overlap between the two. The price of c105's high configuration models may reach a price range of about 270000 yuan. In the future, the new car will focus on 7 cities, including Beijing, Shanghai, Guangzhou and Shenzhen. In the background of the cold winter in the car market, there are not many brands that can realize the rise against the trend. Pentium is one. If in the past year, new Pentium has set a new tone for the brand through T77, t33, T99 and other models, then pure electric SUV c105 is the representative work of new Pentium to truly interpret the brand strategy. As early as last year, Pentium released FMA and FME, two vehicle manufacturing platforms, and four product series of "B, e, s and T", among which "e" series products will mainly focus on the new energy market. On the other hand, in the "short-term" new energy field, c105 is not launched to adapt to the big new energy background, but the brand really regards the new energy as a powerful breakthrough point in its "offensive" tactics.