TU-TESL

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Japanese media learned on January 25 that the automobile production will stop in Indonesia in January 2020. As sales of Datsun, a brand for emerging countries, continue to be sluggish, the sales of its models will gradually be cancelled as production stops. In addition, Nissan's plant in Indonesia will continue to be reserved for the production of auto parts and components provided by the alliance. Datsun is a middle and low-end brand revived by former president of Nissan Ghosn for emerging countries. The suspension of production also means that the radical strategy of Ghosn to expand emerging markets has been completely abolished by Nissan's new management. The senior official in charge of the automobile industry of the Ministry of industry of Indonesia said that we have got the exact information that Nissan will stop production of Datsun go and Datsun go + in January 2020. According to relevant sources, Nissan's other models in the country will also be stopped. However, considering the employment of local personnel and other factors, Nissan chose to retain the production plant in West Java and transform to produce engines of mini van expander and other models produced by Mitsubishi for Indonesia. But up to now, the possibility of restarting vehicle production in the future is still reserved. With the end of production, the terminal sales industry of Datsun is expected to stop soon, but the sales of Nissan minivans produced by Mitsubishi automobile factory in the country will continue. It is reported that after Ghosn revived Datsun, the competition between sales and Dafa and other competitors in many emerging countries has been fierce, and in recent years, it has been in a depressed state. As early as the beginning of September this year, foreign media revealed that Nissan intended to weaken its brand and give up some products with low profit value. According to Indonesia's current decision, Nissan may close more assembly lines around the world in the future and increase overall profits by reducing production scale. In addition to brands such as Datsun, Nissan will continue to close other underutilized production lines. Previously, according to an insider, in addition to the Chinese market, almost Nissan's global production plants have been included in the plan to cut production capacity.