TU-TESL

• 22

With the continuous development of mobile Internet and e-commerce, the new generation of consumer groups have gradually formed the consumption habits of online experience and purchase, making the convenient digital consumption experience become the trend, and the current epidemic highlights the importance of online consumption methods such as digital exhibition hall. According to the change of consumption demand, we should innovate the marketing mode in time. After the launch of Nezha's 7-day no reason return and exchange activities and after-sales service, Nezha digital exhibition hall 1.0 was officially launched, which will greatly improve the online shopping experience of consumers, open the closed-loop of online consumption from user's car viewing, consultation, user experience service, to user's after-sales service, and activate user demand. Nezha automobile digital exhibition hall has rich core functions, including intelligent display of dealer information, intelligent service, online activity, VR panoramic exhibition hall, model performance display and real-time sales consultation. Online shopping in the exhibition hall has a new form, breaking through the limitation of time and space, and bringing unprecedented immersive free shopping experience. The vr360 ° function combines two-dimensional and three-dimensional space sense - figure, which can see the car from three-dimensional multiple perspectives and fully understand the details of the model and product highlights. Subsequently, users can obtain quotations, make an appointment for test drive, and make an appointment for maintenance in the later stage; at the same time, users can consult online, get the troubleshooting recommendation of the exclusive consultant, and have a variety of remote communication barrier free. At present, consumers only need to log in to Nezha's official website, Nezha's official wechat and Nezha's app to get the recommendation of 1.0 version of partner digital exhibition hall in cities based on LBS positioning. [digital showroom version 1.0] with the launch of Nezha u, the second mass production vehicle of Nezha automobile, this year, the digital showroom version 2.0 will be further upgraded, including 3D intelligent vr360 ° car watching, 360 ° VR showroom, customer online consultation and other functions, to further strengthen the all-round immersive experience and user service experience of the model. [360 ° VR exhibition vehicle] Nezha automobile has been committed to creating the ultimate user experience and enriching the connotation of "diversified experience +". During 2019, Nezha automobile released the "acme cloud sea plan" to build SaaS 360 ° cloud contact system platform in the cloud, covering different mobile business terminals such as automobile sales, online shopping, car owner service, etc. through the user sales management of the terminal, different end businesses will be integrated to achieve seamless user experience. The digital exhibition hall will be launched this time. Nezha automobile will further give full play to its digital and intelligent technology advantages, provide shop building technical support for city partners, and create convenient conditions for online car watching, inquiry, test drive appointment and maintenance appointment. At present, Nezha automobile takes safety prevention and control as the first priority, does not forget to improve the initial intention of user experience, and at the same time, complies with the development trend of online automobile sales, and constantly innovates marketing means, so as to provide more convenient and efficient car purchase and use experience for consumers.