TU-TESL

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With the rapid development of global sales, automobile announced an important personnel adjustment for the brand: from January 1, 2020, koji Sato, the current chief engineer of Lexus, will be promoted to the global president of Lexus, and continue to hold the position of chief engineer of the brand. It is understood that Mr. Sato has previously served as the chief engineer of Lexus LC, and also led the research and development of ga-l platform focusing on rear drive. Lexus LS was born on this platform. At present, "Lexus LS" brand is in a good global situation. In the first half of 2019, global sales of Lexus reached 360045 units, up 10% from the same period last year, according to official data released by the brand. In the Chinese market, the brand performance is more excellent. From January to November 2019, the cumulative sales volume of Lexus in China reached 180239, an increase of 21.01% year-on-year. From October, the sales volume exceeded the second-line luxury brand "overlord" for two consecutive months, and the gap between the cumulative sales volume and Cadillac was also shortened to about 15000. It is worth noting that, although the overall decline of China's car market at present, many luxury brands have to explore the price to ensure the sales volume, but the terminal price of Lexus is very strong, not only there is no discount, the brand even actively increased the price of several major models at the end of September. According to the current sales structure of Lexus, the sales volume of hybrid vehicles with higher prices increased significantly. According to the data, from January to November 2019, a total of 61204 Lexus hybrid models were sold, accounting for 33.96% of the total sales, a record high, which shows the brand's market appeal. After the Lexus UX new energy took office, the first issue before Sato will be the brand's electric transformation. At the Tokyo auto show in October this year, Lexus released its first concept car, the Lexus lf-30; in November, Lexus released its first pure electric vehicle, the new energy of Lexus UX. At present, the brand is committed to becoming a full range of mobile travel solutions provider. According to the current plan, the brand will launch the first car and new electric vehicle exclusive platform in the next 3-5 years. It is expected that by 2025, all Lexus models will provide electrified versions, and the sales volume of electrified models will exceed that of traditional power models.