TU-TESL

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During the boom, there was good news. After Zhou Jiang, Wang Kefeng, Shen Shuishui, Wang Chengjie and other industry tycoons joined in Hezhong, Hezhong once again took the lead. Li Minxue, the former director of DS brand public relations of PSA Automobile Co., Ltd., joined Hezhong as the vice president of Hezhong marketing company, concurrently in charge of the public relations and communication department, and was responsible for the related business of the overall public relations and communication of Hezhong company. At the same time of driving the brand up through product innovation and service upgrading, the growing of the elite and powerful will inject fresh blood into the development of Nezha automobile, help the brand to be renewed, and lead Nezha automobile brand to embark on a new journey. Li Minxue has nearly 30 years of brand PR experience in the automobile industry, which is in step with the development of China's automobile industry. He has witnessed the development, growth and transformation of China's automobile industry. He has been focusing on brand image building, market promotion and other work. He has a deep insight into the construction of high-end automobile brands, such as brand strategy, marketing strategy, sales and service system, product mix and planning, and new product listing With deep experience and accumulation, we are recognized as experts in the industry. During her tenure as director of DS brand PR, she made great contributions to the creation of DS brand from scratch in China, the brand image building of DS brand in China market and the construction and training of DS brand PR team. Fire is gold! In 2019, although the automobile industry is cooling down, uniting and shuffling as a whole, the group will launch a declaration to make the best new energy vehicle to the industry through a series of major events: through the "elite intelligent creation plan", recruit top experts and elites in various fields around the world, build the product competitiveness with intelligent technology as the core, and promote brand promotion; launch new cars 2020 models have become a black horse in the field of new energy vehicles with the advantage of cost performance, which has been unanimously recognized by the industry and consumers; Yichun all ecological intelligent factory has started construction, which marks that Hezhong has become the only enterprise with "double qualification" and "double factory" among the new vehicle enterprises. With insight into the pace of China's automobile market reform, the group keeps up with the pulse of the times, continues to develop forward and takes the lead in the new energy automobile market. With the continuous expansion of the talent team, continuous improvement of the product system, and continuous upgrading of the service, we are also firmly moving forward on the road of brand innovation. In July this year, as the only car brand partner of "the magic child of Nezha" film, we first tried cross-border IP marketing cooperation of new brands to jointly create a new fashion of new energy vehicles; in August, Nezha automobile joined hands with nine new retail platforms, including Jingdong automobile mall, premium car, Suning e-commerce, Dasuo car, to jointly open“ Nezha automobile 828 new retail brand day "realizes the cross-border combination of automobile and e-commerce; through the in-depth cross-border marketing with transformers IP, it establishes a closer and benign communication channel with more young consumers, making the brand's young, brave and fearless value proposition more vivid. Facing the increasingly competitive market, the group will also simultaneously implement the brand strategy with users as the core. Under the brand-new brand structure, Hezhong will be the enterprise brand, Nezha automobile will be the product brand, governing all product lines. In addition, the group will comprehensively promote the innovation and upgrading of brand marketing and further enhance the brand awareness of consumers, focusing on new product offensive, marketing integration, user communication and brand upgrading. The mass production version of pure electric SUV Nezha u, which focuses on emotional technology and appears in Guangzhou auto show, refreshes users' new understanding of new energy vehicles by virtue of its extremely intelligent technology, excellent quality and beautiful design, and drives the brand upward. Meanwhile, Nezha automobile launched the "extreme cloud sea plan" in Guangzhou auto show, focusing on user experience in an all-round way and fulfilling its commitment to continuously meet users' needs in a determined manner. At the critical moment of the rapid development of Hezhong, Li Minxue's participation not only strengthened the elite management team of Hezhong, further improved the public relations talent team of Hezhong brand, but also, with its many years of experience in high-end automobile brand public relations, will promote the upwardness of Hezhong brand and promote the brand renewal of Hezhong brand. Facing the market competition in the future, Hezhong will highlight the encirclement by virtue of its talent advantages, lead China's new energy vehicles to embark on a new journey, and make a better travel life intelligent in front of us.