Kao Mengxiong performs new FF China CMO in charge of business development in China

Posted 2020-11-14 00:00:00 +0000 UTC

Recently, first electric learned from FF (Faraday future) China that Mr. Gao Mengxiong, a senior marketing expert of luxury car brand, who once led Maserati China to create brand and sales miracle, officially joined FF as FF China's CMO and business development director, responsible for the landing of up2u full process business in China, as well as joint venture and B2B business development. It is reported that Gao Mengxiong has a bachelor's degree in automotive engineering from Tsinghua University, a master's degree in marine engineering from Royal Norwegian Institute of technology, an EMBA from China Europe International Business School, and has more than 20 years of experience in the automotive marketing industry. He has successively served, general motors, Maserati and other automotive brands. In 2007, when Gao Mengxiong joined the Italian super luxury car brand Maserati, he was fully responsible for product introduction, channel construction and sales. During her 10 years in office, Maserati has grown from a small super luxury brand with an annual sales volume of more than 100 sets to a first-line super luxury brand with an annual sales volume of more than 15000 sets in 2016. After 2017, he joined the smart Internet electric vehicle brands FF automobile and Baiteng automobile successively, served as the sales director, actively participated in and bravely tried various innovative brand promotion and channel sales. According to the relevant person in charge of FF China, the joining of Gao Mengxiong will undoubtedly promote the operation of FF brand and the landing of FF China, which is another good news for FF in the near future. However, it is worth noting that FF 91 products have not been in mass production due to capital problems. The impact of the new crown epidemic on the automobile industry makes the life of FF more difficult. Recently, there are also media reports that the U.S. federal government treasury has allocated 9.16 million US dollars in cash to help FF in financial difficulties, which has also been confirmed by FF. Industry insiders pointed out that the receipt of this assistance fund is a major good for FF under financing, and it will also be significantly conducive to the personal bankruptcy reorganization of the founder of FF company. It is reported that Jia Yueting's personal bankruptcy reorganization plan is currently in the critical voting stage, and it is expected to complete the creditor vote by the end of April. Yesterday (April 22), the FF partner team also wrote to Jia Yueting's creditors, hoping that they could vote in favor of Jia Yueting's bankruptcy and reorganization. It is not hard to see that in the near future, FF has made new progress in both personnel changes and Jia Yueting's personal issues. Perhaps, the rumoured ff91 listing in China some time ago may come true.

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