TU-TESL

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November 4 - Automobile Co., Ltd. announced that since November 4, 2019, sun Huibin has taken over the role of Jing Qingchun as the executive vice general manager of FAW Volkswagen Audi sales business department, taking full charge of brand marketing. Jingqing transferred to FAW Group's mobile travel business department, and will promote FAW Group's mobile travel business to achieve new and rapid development with advanced marketing thinking and rich market and management experience. Jingqing has been the executive deputy general manager of FAW Volkswagen Audi sales department since September 1, 2016, which has promoted the Audi brand to achieve a landmark breakthrough in the cumulative sales volume from nearly 4 million vehicles to more than 5.5 million vehicles, opening a new situation for FAW Volkswagen Audi's leapfrog development in the new era of automobile industry. During his tenure of office, China's luxury car market began to enter a period of deep adjustment, with further intensified market competition. In the face of many challenges such as further exploring market space and continuously sharpening the brand image of Audi, Jingqing led the FAW Volkswagen Audi sales business department team to complete the systematic transformation of "user centered" and the new upgrading of Sino German joint venture cooperation mode from "full value chain localization" to "full value chain co creation". In terms of product introduction, Audi Q8 and other star models have completed Strategic Introduction, and Audi e-tron and other electrified products have been laid out in advance; in terms of brand building, the brand image of "new Audi" focusing on "new luxury, new experience and new generation" has been sharpened, and the overall brand perception has been improved; in terms of user service, Audi's "Zhuoyue" service experience has been upgraded continuously, and it has been the first in a row In terms of terminal management, Jingqing keenly grasped the trend of consumption upgrading, led the sinking development of dealer network and the innovative exploration of new retail mode of luxury cars. In addition, Jingqing also led the team to further explore new business areas such as electrification and mobile travel, incubated high-end mobile travel brands such as "Audi on demand + Mobile Travel", "Audi special car", and leading electric services such as "Audi 360 degree charging strategy". Sun Huibin graduated from the economics major of University of Hanover, Germany. He once worked in FAW Volkswagen Co., Ltd. from 2003 to 2012, successively served as the office director, Secretary of the board of directors, director of the control department, etc. In 2012, sun Huibin was transferred to FAW Capital Holding Co., Ltd. as deputy general manager. In 2016, sun Huibin returned to FAW Volkswagen and successively served as the director of the general manager's office and the executive deputy general manager of FAW Volkswagen Sales Co., Ltd. Sun Huibin has rich experience in financial management, brand building and enterprise operation, and will lead FAW Volkswagen Audi to achieve comprehensive innovation and leadership in the "new luxury era".