TU-TESL

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With the news flooding the newspaper, more and more electric vehicles are put on the market, and the price has reached the real purchasing range, you will surely think that most consumers should know about electric vehicles, but this is not the case. J.D。 Power's recent research shows that 70% of people in the United States, the home of Tesla and a big consumer of automobiles, have never used electric vehicles, and even 30% of them know nothing about electric vehicles, which is undoubtedly surprising. The same thing happened in Canada. Compared with the United States, Canada has only slightly more experience in using electric vehicles (67% of the people have never used them), but is more knowledgeable. Only 19% of the people say they know nothing about electric vehicles. A consumer seems to be confused about the battery of an electric car. He keeps asking: "I like the idea of an electric car, but how much does it cost? What is the price once the battery needs to be replaced? How do old electric vehicle batteries affect the environment? Can it be recycled, or will it bring more toxicity to landfill? Can I buy an electric solar car? Yes, they don't need batteries, and they don't have the same condition? " In fact, for electric vehicles, these are all very good questions, basically can not get the answer from the car manufacturers. Because of this, there is so much controversy around electric vehicles. While 29% of U.S. consumers and 31% of Canadian consumers say they are likely to buy electric vehicles in the next four years, the proportion of people who do not intend to buy electric vehicles is almost the same. Because of high maintenance costs, high purchase prices, limited range and extreme weather performance, some people who used to own electric vehicles will not buy any more. "It's absolutely a scam," said one consumer. "Electric cars don't provide enough heat to clear the glass of ice in cold weather, and it's cold in winter." J.D。 Power's research shows that the number of available vehicles, the lack of overall endurance mileage and the price are still the three main factors hindering the purchase of electric vehicles by consumers in the United States and Canada. Interestingly, it's also J.D. Three obstacles power encountered in 1997 when it studied consumers' interest in electric vehicles. After 23 years of development, electric vehicle technology and infrastructure have made great progress, but the views of consumers have not changed, and they still have the same concerns. Even those who own electric cars thought it was the deadliest of the three problems. Unfortunately, the market promotion of electric vehicles, cars and hybrid vehicles is not as extensive as that of traditional gasoline vehicles. In the United States, although, general motors and other brands have provided super value discounts for new cars, their electric vehicles are not included. Nissan's 84 month zero rate promotion is only applicable to Nissan frontier and Titan in 2019; GM's similar promotions include equinox and GMC Sierra in 2020; Hyundai also provides similar market promotions, but does not include Hyundai Kona electric version in 2020 (the domestic version is called anxino). In addition to marketing promotions, there are tax credits for electric vehicles in the United States. Under the current law, the government will provide a tax credit of $7500 if American consumers buy electric vehicles. When the total sales volume of a car enterprise reaches 200000 units, the subsidy amount will be gradually reduced until it is no longer provided. GM and Tesla have both reached the upper limit of 200000 units, so the tax credit policy will start to decrease gradually. Tesla credits have been exhausted in 2019, and GM also ran out by the end of March. Since it is unlikely to receive additional tax credits, it is likely that future electric vehicles purchased by the two automakers will not receive any form of federal tax credit. It is worth mentioning that Nissan is the next automaker to reach 200000 units. But there's good news for electric cars. Many new types of electric vehicles are about to appear in the U.S. market, such as e-tron GT, Audi e-tron Sportback, BMW I4, lucid air, EQC, Mercedes Benz eqg, ID 4, Tesla Roadster, rivian r1t and rivian R1. Nevertheless, the emergence of these new electric vehicles provides consumers with more choices, but unfortunately, they are still unable to let consumers make changes, even if the price is more affordable and the mileage is longer, they are unable to influence consumers' cognition. It is reported that J.D. Power and surveymonkey, a global survey software company, conducted the study, which was conducted before the March 2020 ban on going out. More than 8000 consumers participated in the study and made comments. For more information about electric vehicles, please follow Sina's follow-up report.