TU-TESL

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With the vigorous development of China's automobile industry, the R & D and production capacity of independent brands are also constantly improving. However, the independent brand models "go abroad", facing the overseas market sales still need to face many severe tests. In this regard, SAIC's layout has always been in the forefront of domestic automobile enterprises. As the leader of SAIC's "going to sea strategy", ezs has been officially exported to European market as the first pure electric power of Chinese automobile enterprises. This time, the famous brand EHS also attracted a lot of attention. Zaker automobile also had the honor to interview Mr. Pan Wanjing, manager of product planning department of SAIC passenger car company. In communication with him, I gradually realized what has created the "European quality" of famous brands. When it comes to EHS, pan Wanjing talks a lot about it. He is also a treasure of all kinds of "black technology" that EHS holds. In terms of the core three electric and power technologies, mingjue EHS is equipped with a new 10 Speed edu second-generation intelligent electric drive, coupled with SAIC's "blue core" 1.5T in cylinder direct injection turbocharging, with a maximum horsepower of 291 HP and a maximum torque of 480nm, which can break 100 in 6.6 seconds. But at the same time, the pure electric range of Mg EHS is 75KM, and the comprehensive fuel consumption per 100km is only 1.3L, with extremely low use cost. Pan Wanjing is quite confident in EHS power performance. "Mingjue's generation of edu has won the national science and technology progress award. At that time, it was one of the most advanced hybrid technologies in the world. The second generation of edu is adopted by mg-ehs, which can bring the benchmarking driving experience of stronger starting, faster acceleration, smoother shifting and faster response. "Our design and configuration is to make this car enough to lead the trend in the next 5-10 years.". Indeed, in terms of science and technology configuration, EHS also has international beauty value and super configuration. The whole system is equipped with zebra smart line 3.0, 12.3-inch virtual instrument and 10.1-inch high-definition touch screen as standard, so the luxury of the whole vehicle has obvious advantages at the same level. However, it is not enough to have only the appearance and configuration. To be a global quality model strictly selected by Europe, it is necessary to meet the strict European quality standards. Pan Wanjing said that at the beginning of the design, mingjue EHS aims to create a "world-class new energy citizen". He further introduced: "mg EHS is the first plug-in hybrid SUV in China that meets the requirements of EU regulations such as ECE, reach and E-MARK. "These laws and regulations can better guarantee the driving quality and safety of passengers. For example, the reach regulation in Europe strictly controls the use of more than 3000 kinds of harmful chemicals. Mingjue EHS is the first to obtain the stamp certification of this regulation to ensure that the elderly, pregnant women and children can ride safely. The E-MARK certification in the EU represents that the vehicle, safety parts, noise and exhaust emissions of mingjue EHS all meet European standards. In addition, mingjue EHS also passed the 360 ° column touch to ensure the battery safety. This is the foundation of mingjue products to cope with different environments in the global market. Referring to mingjue's globalization strategy, pan Wanjing said proudly: "mingjue is a century old automobile brand, but also a young brand, a brand loved and chosen by young consumers. Almost every model of Mg is on sale all over the world. "What's more, each product of mingjue is of the same high quality all over the world. From innovative technology to global quality, it can be said that mingjue has grasped the biggest weight of "going to sea". This year, mingjue's report card is really pretty. ZS has swept over 4 continents, 36 countries at home and abroad. It is the world's best-selling SUV in the UK, Australia and other regions. Ezs won the international brand pure electric SUV No.1 with a hot sales of nearly 3000 vehicles and a 42% increase on a month on month basis. From January to October this year, the sales volume of mingjue brand exceeded 210000, with a year-on-year growth of nearly 10%. It has become the fastest growing international automobile brand, and "mingjue red" has become popular at home and abroad. And we know from the interview that after that, ezs will successively land in France, Germany, Denmark, Sweden, Belgium and other countries. When it comes to the future, Mr. Pan is also full of confidence. With the launch of "high performance hormone SUV" mg HS in Thailand, as well as pure electric mg ezs, Mg EHS on behalf of Mg new energy overseas, and Mg 6, Mg ZS and other star car groups "go to sea" around the world. In the future, I believe you can feel the growing momentum of mingjue. Through an exclusive interview with Mr. Pan Wanjing, we can deeply feel that mingjue can achieve such excellent sales performance in the world, because from innovative technology to global quality to global manufacturing, mingjue holds the biggest weight of "going to sea". The "way to sea" of the famous barons is bound to be promising in the future.