TU-TESL

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The picture comes from "123rf" as the leader of "bat" combination, Baidu's key layout after "all in AI" in 2017 falls into the automobile field. Among them, Baidu focuses on Internet of vehicles and automatic driving. In the field of auto Internet, Baidu's layout is particularly early. On January 27, 2015, baidu launched carlife, a solution for mapping between car and mobile phones, to lay out the field of Internet of vehicles. As the first cross platform vehicle networking solution in China, the biggest advantage of carlife is its compatibility. On the vehicle side, carlife can adapt to Linux, QNX and Android systems. For users, it can be downloaded as an app and support Android and IOS intelligent operating systems. Users only need to connect the mobile phone to the vehicle system through data line or WiFi, and can use navigation, music, call, payment and smart voice functions during driving. This solution has played a role in China where Android auto cannot be used. However, the intelligence of the car engine itself has not been reflected. In the overall solution of intelligent cockpit, Baidu has not produced comprehensive products so far. However, in order to meet the diversified needs of Internet connected vehicles, Baidu has launched a complete solution of AI Internet of vehicles system for mass production - small car OS. The whole system not only has the ability of speech recognition and semantic understanding, but also can realize the complete natural interactive experience including vision, actively perceive the needs of users, and has comprehensive functions such as face recognition login, face swiping payment, fatigue monitoring, AR navigation, etc. In terms of automatic driving, baidu is also the earliest Internet company in China. As early as July 2013, baidu established the Beijing deep learning research institute and started the car project. On December 14, 2015, baidu announced the formal establishment of the automatic driving business department. In March 2017, baidu established IDG ("intelligent driving business group"). This group inherits the business of automatic driving business unit, intelligent automobile business unit and Internet of vehicles. Later, Apollo also officially stepped on the stage. In April 19th of the same year, in order to build its own autopilot quickly, Baidu integrated vehicle platform, hardware platform, software platform and cloud data service. Baidu's intelligent driving technology began to cooperate with the industrial chain extensively. On July 3, 2019, during the baidu AI developer conference, Li Zhenyu, vice president of Baidu and general manager of the intelligent driving business group, said that the open platform Apollo of Baidu automatic driving has been in-depth landing, covering nine scenes, such as the unmanned retail car, the scenic spot intelligent stroller, the intelligent sweeper, and the unmanned digging car. On September 26, 2019, Baidu's robotaxi officially opened its trial operation in Changsha, marking the gradual entry of Apollo robotaxi into the market from internal research and development. At the beginning of December, baidu officially announced to upgrade its organizational structure and add its intelligent transportation business group, which is in parallel with the original automatic driving business group and the Internet of vehicles business group. On December 18, baidu held "the first Apollo ecological conference" in Changsha, announcing the opening of two platforms, namely vehicle road collaboration and intelligent vehicle alliance, and forming three ecological layouts of open platforms with automatic driving. So far, Baidu has basically determined the pattern of developing intelligent network alliance business through the three platforms, and its intention to develop in the direction of vehicle road collaboration is more clear. However, with the poor performance of Baidu's "cash cow" - search business in 2019, Baidu is facing more and more heavy revenue pressure. For this reason, its intelligent driving business has been repeatedly exposed negative news such as layoffs. In the foreseeable future, it will be difficult to make profits from the huge investment in driverless business in Apollo ecosystem. Therefore, Baidu's intelligent driving business may have more uncertainties in 2020. Compared with Baidu's early layout of automatic driving, Ali turned its main attention to the vehicle system early in the morning. On March 12, 2015, Alibaba and SAIC announced strategic cooperation and jointly invested 1 billion yuan to establish a zebra network. In July 2016, zebra network launched its first model with zebra system, rx5. Based on yunos, the system has become the first integrated landing of the operating system developed by Alibaba in the field of intelligent cockpit. In September 2017, Alibaba announced the strategy of upgrading the operating system: yunos, a mobile system originally built for smart phones, was also upgraded to a brand new brand Alios, becoming a set of operating system for the research and development of the Internet of things in the fields of automobiles, IOT terminals, IOT chips and Industry. In October 2017, Alios, together with zebra network, reached a strategic cooperation with DPCA to launch the first joint venture brand smart car. In December 2017, Alibaba officially signed a strategic cooperation with Alios, which will be carried on all Ford and brand vehicles (including local production) sold in China and self-developed brand electric vehicles produced in China. It is worth noting that the cooperation is between zebra and Ford China, not its joint venture in China. On June 5, 2019, zebra network officially released the version of zebra smart Mars (V3.0), focusing on the new AI realm, new engine and new experience. On August 28, 2019, SAIC and Ali announced that they will strategically restructure zebra network and yunos, and inject the latter into zebra with the overall knowledge system and business of operating system. So far, Alibaba has become the largest shareholder of zebra network, which means that zebra has the ownership and use right of yunos underlying architecture code. The changes of zebra network's equity structure may have a profound impact on its future development. On December 27, Ali announced and signed a strategic cooperation agreement. The two sides will build the next generation of intelligent Internet connected vehicles for the future based on the zebra intelligent travel system. At the end of December 2019, the zebra intelligent travel system on the Maxus will be upgraded to the latest version 3.0. Zebra enriches the functions of scene engine and makes the functions and services more active through app removal. The updated 3.0 mode, which is more intelligent and more in line with the future development trend, will become the traffic entrance of the Internet of vehicles. Unlike the other two Internet giants, Tencent has chosen ecological services from the beginning. The foundation of borrowing is Tencent's advantage in social and entertainment. In September 2015, Tencent officially launched the open platform of car couplet, and released a triple product system including car couplet ROM, car couplet app and "mycar" service that connects cars through wechat and QQ. Among them, the car link ROM can be adapted to a variety of networked vehicles, providing users with real-time online navigation, information, entertainment and security services. The real-time update of map data and entertainment content in the car can also realize multi screen interaction. The car coupling app is designed for driving scenarios, mainly for vehicles that have not yet been connected to the Internet. The user can download directly on the mobile phone, connect to the vehicle through USB cable or Wi Fi, and realize the function in the way of mapping. This is similar to Baidu carlife, but with relatively few models. "Mycar" is aimed at the owners of vehicles with internet function. By scanning QR code, they add their cars as friends in wechat or mobile QQ, interact with vehicles, and realize music sharing and location sending. In addition, users can also view the condition of their cars, and even have simple control. Among the first exclusive partners are. In November 2017, Tencent car platform released the "AI in car" system, which aims to gather the security platform, content platform, big data, service ecology and AI capabilities in Tencent system, and provide intelligent, scenario, personalized and social services for the industry and partners. A year later, Tencent released the Tai automobile intelligent system, AI in car 2.0. So far, Tencent's "four horizontal, two vertical and one middle platform" business matrix has been formally formed. Among them, the four horizontal refers to the four business matrices of smart travel, including Tencent car couplet, Tencent auto driving, Tencent location service and Tencent ride code. The two vertical refers to Tencent's massive content platform and security system. In this context, Tencent AI and Tencent cloud will serve as the data center, providing the underlying guarantee for the business matrix, helping vehicle enterprises to build their own cloud platform and super brain for the Internet of vehicles, and providing all-round intelligent services. As Tencent's biggest action in vehicle field in 2019, vehicle wechat was finally released in May of that year. Compared with the well-known mobile version of wechat, on-board wechat can only provide the most commonly used functions in three driving environments: viewing unread messages, sending messages and voice calls. On this basis, users can use special steering wheel buttons to assist in full voice interaction and receive and send messages. This also means that the development direction of vehicle wechat is to integrate and interact with vehicle system. Huawei, as the ICT giant with the least lack of technology, is a big step in the field of Internet of vehicles in 2019. In December 2013, Huawei officially released its new vehicle module me909t in Shanghai. At the same time, Liu Xiaobin, vice president of product line of Huawei Terminal Co., Ltd., announced that Huawei would officially enter the Internet of vehicles. During 2017-2019, Huawei cooperated with more than 10 mainstream vehicle enterprises, including SAIC, FAW, GAC, Dongfeng, BAIC,,, etc., including automatic driving, intelligent Internet connection, 5g Internet of vehicles, c-v2x, etc. In 2019, Huawei's independently developed Hongmeng OS system officially came into power. In May of the same year, Huawei officially established the intelligent vehicle solution business department (BU), aiming to focus on ICT technology. The ultimate vision of the business unit is to become the Tier1 of smart cars. The establishment of this department also marks Huawei's strategic entry into the supply chain of intelligent electric vehicles. In August 2019, Huawei officially released Huawei hicar, a full scene intelligent interconnection solution of human vehicle home. The purpose is to connect mobile phones and cars, and to build an open ecological platform for one-stop development. Four months later, Huawei, together with Botai vehicle networking, announced that Huawei hicar will officially "get on the train" with a new mass production model, rc-6. With the continuous promotion of 5g technology, we have reason to expect more performance of Huawei in the field of Internet of vehicles. Different from the strategy of domestic Internet companies, Apple's pace in the field of Internet of vehicles has been slow and firm. In 2013, Apple announced its march into the automotive sector, announcing its IOS in the car program. In 2014, apple Carplay, a mobile phone & car phone mapping scheme, released. At the same time, Apple's partners showed the new car model with Carplay at the Geneva auto show, and Apple's strategy in the field of Internet of vehicles is becoming more and more clear. In March 2014, Apple released the official version of IOS 7.1, and Carplay became one of the highlights. The biggest advantage of Carplay is the simple and effective combination of IOS devices and use experience with car and machine system. As long as the car is equipped with Carplay, users can connect iPhone and other devices through wired and wireless ways, and interact with it using the car's built-in display and control keys, or Siri voice function. Drivers can easily and safely make phone calls, listen to music, send and receive information, use navigation and other basic functions. In June 2016, apple said at the WWDC developers conference that Carplay will be updated with IOS 10. From the beginning of this year, every year, Apple will come to China to preach, introduce the access process of apple Carplay, and maintain relations with car manufacturers and tier 1. At the 2018 WWDC developer conference, Apple announced that Carplay began to support third-party navigation such as Baidu map, Gaode map and map. At last year's WWDC developer conference, with the development of IOS 13