TU-TESL

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In the past, when the car market was booming, we would like to hold a press conference in every link of the car, from the initial design to the final listing price. When the car market is cold, the part that can be carried out for a press conference alone seems precious. For example, today, dilink held the first car life smart sharing conference in Beijing, which highlights the Internet of vehicles, which is now a must for strategists. BYD's new car wave doesn't mean to stop at all. Under the repeated impact of a new car nearly a month, dilink has become the most famous intelligent Internet connection system in China. Highly recognizable rotatable Android large screen, plus almost any general APP ecosystem, allows you to see piggy page and HelloKetty when you stop driving to become a deep understanding of this system. In the case of infrastructure forming, BYD is also methodically adding dilink's functions. Basically, each big press conference can update several items as a whole. For example, today, it brings the functions of mobile phone app to control the parking of vehicles and the linkage between camera and mobile phone. Car key low-speed remote control car parking is BYD's first impression of tagging in intelligent Internet connection. However, with BYD providing full scene digital key function in dilink system, the existence of physical key is becoming unnecessary. In the latest version of dilink system, BYD cloud service app can directly remote control the vehicle, which is very helpful for vehicle access in very narrow space. The linkage between the camera in the car and the mobile app allows the car owner to dynamically view the internal condition of the car. Through remote authorization to other users, the express delivery can be directly placed in the car and other operations can be realized. At this time, the car owner can monitor the real-time condition of the car in the whole process. Compared with other intelligent networking systems which are still in the basic construction period in China, dilink has added some fun of technology house through the continuous increase of large functions. To be fair, BYD is indeed one of the domestic brands that has invested earlier in the intelligent Internet connection system. From the perspective of time, BYD has the first batch of intelligent Internet connection system controlled by cloud in China, the first brand in China to realize the OTA upgrade of vehicle, the first in China to put forward the concept of open ecology and realize the construction of open platform, the first in-car game in the industry, and the first in-house game in the industry King digital key and other functions. Now that the intelligent Internet connection has become the consensus of the industry, BYD's dilink may face the problems that BYD's new energy vehicles have encountered before. How to turn the advantages into prosperity under the condition of leading technology? Yang Dongsheng, President of BYD's product planning and new technology research institute, summarized dilink's core advantage as openness in an exclusive interview with the media. In fact, as early as the initial release of dilink, BYD was proud to announce that dilink would open 341 sensors and 66 control rights for the whole vehicle, but in the following time, we saw more application introduction based on Android open ecology, and heard less about innovation cases of vehicle bottom opening. At today's event, Tencent also asked questions about this issue, and Yang Dongsheng explained it in three dimensions. First, he said that dilink's vehicle opening has been favored by enterprises, and more than 100 vehicles have been sold to more than 100 enterprises; second, some applications have begun to develop functions through vehicle data, such as the "carbon score" app, which can convert the owner's pure electric mileage into various rewards; third, BYD is taking advantage of this to recruit cross-border resources, such as through the Cooperate, recruit UI designer to develop interface for dilink, and realize direct control of vehicle. Although this is the most cutting-edge development in the current market of intelligent network connection system, but there is no absolute advantage for competitive products. In my opinion, at least three parts of the work need to be done in the current dilink ecosystem. First of all, BYD needs to provide users with convenient and powerful dilink using experience with a more open business mentality. It will cost 2000 yuan to upgrade the screen from the standard 8-inch to 10-inch model similar to E2, which I think is a bit expensive. Secondly, the user system fostered by BYD needs to be more deeply integrated with dilink ecology. How to make users more try dilink's playing methods, and how to make more developers try to make innovations for dilink? Without encouragement and guidance, it is certainly not enough. Finally, BYD needs to master more core technologies. For a technology start-up company like BYD, it's a pity for me to give up the R & D mode of mastering the core technologies of ADAS and automatic driving at this stage. At the end of BYD's press release to the media, he wrote the following sentence: "in the future, BYD dilink will continue to use the most appropriate technology to solve the most difficult problems.". I would rather change this sentence to "solve the most suitable problem with the most difficult technology".