TU-TESL

• 22

The forum focuses on the development and transformation period of the automobile industry. Relevant government departments and representatives of industry institutions and leading enterprises in the fields of automobile, energy, transportation, city and communication gather to discuss the current development situation and future innovation path of the new energy automobile industry. The chairman and CEO doctor of Tianji automobile said in the board meeting of China electric vehicle 100 people's Congress and the seminar on the development summary of new energy vehicles in ten years and the trend of the next five years: "the newly cultivated new energy vehicle market and industrial chain are still fragile, which need the industry vane organization like 100 people's meeting to positively guide, strengthen everyone's confidence, and also need the integration between enterprises Cooperate with resources, strengthen cooperation, and jointly promote the improvement of vehicle intelligent level. " According to the data of the passenger Federation, from January to December 2019, the wholesale sales volume of new energy passenger vehicles was 1.06 million, with a year-on-year growth of 5.1%, while in 2018, the wholesale sales volume of new energy passenger vehicles was 1.008 million, with a year-on-year growth of 88.5%. The growth trend of new energy passenger vehicles slowed down significantly. What's more, affected by other factors, since July 2019, the electric vehicle market has ushered in "five consecutive drops", and the national follow-up policy in the post era has become the industry focus. In response, Wan Gang, vice chairman of the CPPCC National Committee, pointed out at the meeting that it is suggested to stabilize the existing finance of new energy vehicles by 2020, and no new adjustment should be made to the technical indicators of subsidized products, so that enterprises can devote more time and energy to the product planning and R & D after the withdrawal of subsidies. In the period of market bottoming and long-term development and transformation, what kind of electric vehicle is the product that the market really needs? It has become the primary consideration of enterprises. In this regard, Dr. Zhang Hailiang said: "to return to users and think about user needs is the priority strategic positioning of all vehicle enterprises facing the market at present. In addition to shaping the product itself, improving the charging infrastructure, building a user experience center, improving customer service processes, and comprehensively improving customer satisfaction They are all promoting market growth and upgrading with users as the core. " Tianji automobile is committed to becoming a "user-defined" company, hoping to have a deep insight into the travel needs of users in the new era, and to build a service ecosystem of users' full-scale life scenarios based on the "product + service" of "interesting products". At the forum, Dr. Zhang Hailiang pointed out: "at present, the new round of scientific and technological revolution in the world is booming, and the integration of automobile, energy, transportation, information communication and other fields is accelerating. The automobile industry is undergoing the most profound change in the past century, and the threshold of user satisfaction is also constantly increasing. In order to stand out in this industrial revolution, it is not enough to keep up with the ever-changing demand of users. We must be ahead of users. To manage users with heart is also to return to the essence of the industry. " According to Dr. Zhang Hailiang, in order to meet the changing needs of users, Tianji automobile independently developed ima intelligent digital architecture for highly intelligent vehicles. The architecture is composed of five dimensions: network architecture, hardware, drive layer, application layer and cloud from bottom to top. It will give the vehicle "intelligent brain" and make the travel scene easy and interesting. Last year, leaders such as Wan Gang, vice chairman of the CPPCC National Committee, Miao Wei, Minister of the Ministry of industry and information technology, and director general of the China electric vehicle 100 people's Congress watched the Tianji me7. Miao was more interested in sitting in the Tianji me7 and experiencing intelligent cockpit functions such as 5 + X screen intelligent interconnection. This year, Minister Miao once again visited Tianji automobile exhibition area and spoke highly of Tianji me7: the intelligent Internet application of the whole vehicle is extremely humanized and the vehicle and machine respond quickly. "We should focus on the development trend of electrification, networking, intelligence and sharing to promote the integration, innovation and high-quality development of new energy vehicle industry.". The minister further pointed out the direction for the high-quality development of the industry. Reporters experience on the spot. Before getting on the bus, the vehicle can identify the user through the Bluetooth key of the mobile phone and unlock automatically. The exterior of the vehicle is also equipped with a very ceremonial welcome light. After getting on the car, through face recognition technology, the personalized personal account can be opened, the central control panel can also automatically switch to the user's preferred mode, the seat with memory function and the exterior rear-view mirror can be automatically adjusted, and the vehicle is ready for the user to travel According to reports, Tianji me7 is based on ima intelligent digital architecture, equipped with 5 + X screen intelligent Internet, AI wizard and other intelligent technology configurations of up to 84 items. With the adjustment of new energy industry promoted by intelligent Internet connection, Tianji automobile deeply understands and closely focuses on user needs, defines products through software, and realizes product innovation and ecological application innovation. The ultimate user experience is also closely related to the top automobile quality and strict production process standards. "We have built a world-class green car manufacturing plant." Said Dr. Zhang Hailiang. This factory is an intelligent manufacturing factory of Tianji automobile in Shaoxing. It is built in accordance with the deluxe quality standard of Chengde, and widely uses advanced manufacturing process equipment and new environmental protection and energy saving processes and materials in the automobile industry. For example, the pretreatment electrophoresis 360 ° turnover transportation system and varioloc skid free transportation system provided by Eisenmann, the world-class coating equipment supplier, have high precision ± 0.05mm German Zeiss carmet measuring machine, German Bosch electric high-precision gun, 5-sequence stamping process, etc. Adhering to the people-oriented, highly intelligent and quality oriented car building, Tianji automobile has also established a quality management and control system covering the whole life cycle of products, covering product definition, scheme design, supplier management, manufacturing process management, market quality management and other processes, so as to ensure that the product quality meets the requirements of German luxury quality standards. "As an" old car man ", we know that product quality is the cornerstone of the survival and development of an automobile enterprise, and we are always in awe of car building." "In the era of intelligence, we need to take the lead in technology, make breakthroughs in key technologies, have leading technology preparation, leading infrastructure and leading regulations," said Zhang Yongwei, secretary general and chief expert of the 100 member association. The innovative and practical enterprises represented by Tianji automobile will inject new vitality into the high-quality development of national new energy automobile industry. In this industry transformation, the concept of user consumption is constantly changing, which puts forward new requirements for travel services from cost, experience, efficiency and other aspects. Tianji automobile integrates the concept of high-quality development into the construction of user service system, and comprehensively constructs the "365" full scene service brand and service system. In the future, Tianji automobile users can make appointments for charging, insurance, rescue, pick-up and delivery, courtesy car, maintenance and other services on the e-star user service platform (Tianji automobile APP), and users can also settle accounts on the platform to obtain full-time, global and full-time services. Aiming at charging, one of the biggest pain points and difficulties for electric vehicle users, the company has laid out 10 charging solutions: portable charging, private stake matching, private stake sharing, mobile charging, public charging, door-to-door car charging, fast charging, exclusive charging for online stores, free charging for Tianji center and mutual charging for car owners. Tianji automobile will also build 100 fast charging stations nationwide, invest 1000 mobile service vehicles, 10000 exclusive, and cooperate with 10 major operating companies to open the platform, which can make use of more than 100000 public charging resources to build an interconnected charging system. "Product is service, and the boundary of automobile has been extended from travel to life. We will take e-star user service platform as the carrier, integrate online and offline service resources, thoroughly get through the use scenarios inside and outside the vehicle, and comprehensively link smart life. " According to Dr. Zhang Hailiang. In the near future, Tianji automobile has signed many high-quality service partners, such as Huasheng Group, LIANHANG technology, PICC, EPCA, Ping An insurance, etc., to continuously empower 365 full scene service brands, and strive to bring higher service efficiency to users. Facing the future, Dr. Zhang Hailiang has great confidence in the development of new energy vehicle enterprises. "For enterprises, we should firmly adhere to the new energy route, closely focus on user needs, make greater efforts to promote core technology innovation cooperation at a higher level, and make greater contributions to the rise of China's automobile industry and create a clean and beautiful future travel life." He said frankly, "China has the largest new energy vehicle market in the world, a perfect policy system and complete supporting system, and there will inevitably be enterprises with international competitiveness.". It is reported that on December 3, the Ministry of industry and information technology issued the new energy vehicle industry development plan (2021-2035) (Draft for comments) once again defined the long-term sales target, and determined the important position of new energy vehicles in the process of national energy structure adjustment. By 2025, the sales of new energy vehicles in China accounted for 25% of the total sales, and the sales of new intelligent Internet vehicles accounted for 30% of the total sales.