TU-TESL

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Although approaching the end of the year, auto companies are still holding "big moves", a new car feast will be staged. Since last year, the overall performance of automobile consumption has continued to decline. After experiencing the unsatisfactory "golden nine silver ten", the Guangzhou auto show at the end of the year is more practical. Compared with the momentum and new pace of the previous auto show, the joint venture auto enterprises in this auto show will focus on promoting more targeted new products and strive to obtain accurate market positioning. Under the pressure of the market downturn, Chinese brands are trying to get out of the dilemma, including the shining point of new force vehicle enterprises. The mass release of new cars indicates the development trend of new energy vehicles in the next few years, and becomes the most noticeable core bright spot in this auto show. For a long time, the competition between car companies "you have me also have to have" has long been between the needle and the wheat. After they have stabilized the mainstream market, the battle of market segmentation has begun. Luxury brands are the fastest in the segment. At this year's Guangzhou auto show, Beijing Benz GLB will make its debut, which indicates that Audi Q3 and other entry-level luxury SUV fields will add a heavyweight participant. Maybach GLS for another segment, the top luxury SUV, will also be released to try to compete with and cayenne for the market. A new generation of X6 models will be released, directly competing with Porsche Cayenne coupe, Audi Q8, Mercedes Benz gle coupe and other models. The brand-new domestic S60, new A4L, BMW 3 series new models, the logo Citroen DS9 and other new cars will also be launched. The new cars of mainstream joint venture brands in this auto show are also concerned. Among them, the compact SUV willanda of GAC Toyota will be officially released; SAIC Volkswagen will release the new model viloran developed for the Chinese market, and its competitors will point to the GL8, which has been firmly in the market for many years. -The company will launch a new model of Maxton, and new cars such as SAIC Skoda Kodak GT, its new generation of small SUV aopao and Changan Ford Escape Ruiji will be launched. It is worth noting that the sales of Japanese joint venture brands have a strong momentum this year, and the market performance of the three car companies represented by,,, rose against the trend. The German brand, which has a great influence on China's automobile market, has also maintained its market position. It can be predicted that in the next period of time, in addition to the competition on the traditional main models, the competition of the above market segments will also tend to be white hot. During the "golden nine silver ten" period of this year's auto market, although the year-on-year decline in auto sales has been narrowed, there is still a lot of pressure on Chinese independent brands. China's independent passenger vehicle enterprises, represented by SAIC, Chang'an, Dongfeng, BAIC, FAW, Guangqi, have strengthened the launch of new products, and the high-quality products have become a major trend of new cars. As the host of this auto show, GAC motor group is expected to release a new generation of ga8 and GS4 models to replace the old models in an all-round way; Geely's latest model icon adopts a new design style and will be pre sold in this auto show; Chery holding's jietu will launch medium and large SUV jietu x95 as its flagship product; SAIC Maxus will also bring its d 90 Pro model, equipped with diesel engine, mainly focuses on off-road enthusiasts and other people. In addition, such as FAW Pentium, Lufeng, JAC, Chang'an and other vehicle enterprises will launch key new vehicles, and the overall quality is expected to be further improved. Rooted in the local new force brands in Guangzhou auto show also have some flash points. M-byte, the first model of Baiteng, ushered in the launch of the mass production model; P7, the second product of Xiaopeng, will also be officially released, and the positioning will be changed to sports cars; and it will bring EX6 plus models with higher positioning and larger size and publish the price at the auto show, or it will form a more direct competitive relationship with BYD Tang ev. On March 26 this year, the Ministry of finance, the Ministry of industry and information technology, the Ministry of science and technology and the development and Reform Commission jointly issued the notice on further improving the promotion and application finance of new energy vehicles. Compared with 2018, the average range is more than 50%, which is officially cancelled by the local government. With the gradual fading of subsidies and crutches, autonomous and foreign brand cars will enter the stage of parallel competition, and hybrid vehicles will have the opportunity to become a new driving point of new energy vehicles. At this auto show, the major brands will spare no effort to release hybrid models. Among them, Audi will release its domestic plug-in hybrid model 55 tfsie Quattro, competing with the BMW 530le which has been on the market at present; the same as the Meiteng GTE of FAW Volkswagen will also be launched, forming a new energy intermediate vehicle system of North and South Volkswagen with SAIC Volkswagen. In addition, the company has not released a new car for many years, and has finally launched a new Tengshi x, and also provides pure electric version and plug-in hybrid version. In terms of its own brand, the brand will launch hybrid version, which will be matched with the currently listed linker 01 PHEV; it will bring rx5 Max plug-in hybrid version, further enriching the model selection; it will launch a new generation of PHEV system in the auto show, which will be installed in the new model; GAC motor GS4 PHEV plug-in hybrid models also appeared before this, and further information is expected to be released at this auto show. I believe that the launch of these new cars at this auto show will attract many consumers' attention. With the end of the year approaching the peak of traditional car purchase, the new car model will inject more attraction into the market. With the implementation of the national development and Reform Commission to break the restrictions on automobile consumption, gradually relax or cancel the specific measures of the restrictions on automobile purchase, and promote the transformation of the restrictions on automobile purchase to the guiding use policies, the future performance of the automobile market is worth looking forward to.