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This year's last grand feast of auto market - the 17th session will open on November 22. This once regional auto show has become the third largest auto show in China, and its influence is not limited to South China. Guangzhou auto show will not only check the car market in 2019, but also reveal more information about the car market next year. It has to be said that Guangzhou auto show has a time advantage over any other auto show in China. The auto show at the end of the year is often regarded as a vane of the auto market next year and a preview of the auto market next year. Therefore, car companies will pay attention to this performance, in order to have a "good harvest" next year. And the public opinion of many media also thinks that the significance of Guangzhou auto show is to summarize the work of auto dealers in one year, and lay a foreshadowing for the sales of next year, but the more important function is to boost the momentum of dealers at the end of the year. However, in the cold winter of China's automobile industry, this year's Guangzhou auto show has obviously changed. Where is the change? Auto Youzhi specially interviewed Zhong Shi, a well-known analyst in the automobile industry, to understand the difference of this year's Guangzhou auto show. For a long time, Guangzhou auto show has a lot of new products appearing on the market, and there will be a lot of promotion policies released. With the help of Guangzhou auto show as a platform, manufacturers and dealers can achieve sales performance sprint, which is also the greatest significance of Guangzhou auto show in previous years. "This year's Guangzhou auto show will still have a large number of new products on the market, but there will also be a lot of technology displays, which is determined by the consumer market. Because now users' consumption concept is more rational, they should not only see new products, but also see the technical level, so as to have a deeper and clearer understanding. " Master Zhong made such a judgment. In fact, this trend has appeared since 2017. After Guangzhou auto show became one of the three major auto shows in China, more and more auto companies hope to show their latest research and development achievements and new model trend to the public in this flat. By 2018, automobile manufacturers from China and other countries around the world have exhibited the latest achievements of applying innovative technology to automobile products with the trend of "new four modernizations" of "electrification, intelligent integration, networking and lightweight". According to Zhong Shi, there will be more new products with different technical routes in this auto show, reflecting the diversified development direction of the auto market in the future, and the launch of energy-saving and environmental protection auto products will be significantly increased; intelligent Internet connection system will be widely used in household cars to bring more convenient and comfortable use experience; meanwhile, new brands in the auto industry have attracted a large number of audiences , its bold and forward-looking application of new technology has received high attention. How can a large party attract the attention and stop of participants? As the most complex mechanical product in the world, the importance of its technical content can not be ignored, which is also the basis of being able to stand in a powerful car market. It is precisely because of this that technology, the most noteworthy content of this Guangzhou auto show, is likely to change the pattern of automobile industry in the future. Because of the ups and downs of China's auto market this year, many media opinions give many interpretations to the Guangzhou auto show, such as the industry trend next year, the layout of the auto industry, etc. In this regard, Zhong believes that the media need not do so. Although Guangzhou auto show is very important and all auto companies attach great importance to it, the industry trend is changing, and no one is sure to define the auto market next year. "To focus on Guangzhou auto show, we still need to focus on products and technologies. For example, those first models and new technologies have already appeared or are about to appear, which are both visible and most instructive to consumers." Mr. Zhong gave a simple example: "everyone knows that this year's industry trend is new energy and intelligent networking, which will not change next year. Can this be regarded as the industry vane? There is no need for discussion at all. As a professional media, what we should do is to spread the industry information, not to speculate about the industry In Mr. Zhong's opinion, the significance of the auto show should be based on specific quantitative standards. What products and technologies will be brought in this auto show? For example, it has been announced to accelerate the process of electrification in an all-round way, and 14 new energy models will be launched in 2019. How much has been completed at present, and what is the response in the market? For example, independent brands in new energy What kind of products will be launched to attract potential consumers after the source refund and subsidy, etc., are the most noteworthy contents. Indeed, this Guangzhou auto show can be said to have many highlights, but as Mr. Zhong said, there are concerns, but there is no need to over interpret them. Media should be more based on the facts, from an objective and just point of view, in a suitable way to show the content to be expressed. The fit here can be the characteristics of its own media, its own style of writing, and the tonality that its audience likes. On the premise of avoiding homogenization, it is necessary to find a relatively perfect perspective to observe the auto show.