Global president of Jeep: in the next two years, all series models will be plug-in hybrid or pure electric

Posted 2023-11-14 00:00:00 +0000 UTC

Christian Meunier, global president of the Jeep brand, made an important commitment to electrification this week, Australian media carsguide reported. Jeep will become "the most environmentally friendly brand in the world," he said. At a media event in New Zealand for the 2020 Jeep Gladiator, muker said all Jeep models will have or drive options in the next two years. "We will really accelerate the electrification of jeep, and we will do it soon," muker said. Our mission is to become the world's most environmentally friendly SUV brand. We will expand the capability of off-road vehicles to more roads, with all-weather capability and full sustainability. When I say that we want to be the most environmentally friendly SUV brand in the world, we are serious. This is what our company should do. " It is not clear when Jeep will launch which model. The brand previously featured plug-in versions of Wrangler, renegade and compass. Previously, Fiat Chrysler had said that the plug-in hybrid Wrangler model would be launched in 2020. According to the master plan, by 2021, all Jeep brand models will be available in electric version. By 2022, the brand will provide 10 plug-in hybrid models and 4 pure electric models. In addition, Jeep plans to completely eliminate diesel engines for all passenger cars by 2022. In the Chinese market, Jeep brand plans to make a difference in new energy and product planning that better meets China's needs. In 2018, it has taken the lead in launching commander PHEV model, which is not only the first new energy model in China's joint-venture Chinese SUV market segment, but also jeep's first new energy model in the world. MOOC's commitment to electrification is quite familiar. In January, after becoming chief executive, he said the luxury brand's goal for the next two years was "to be ready for electrification.". He pointed out that Infiniti will only sell plug-in hybrid or electric vehicles by 2025, and the first products will be put into production in 2021. At the time, muker also said that under his leadership, Infiniti would attract the millennials by introducing electric vehicles. "They want experience, they want technology. They want to be different. What they want is a product that makes them better. Infiniti plays an important role here. " Last month, Infiniti reiterated its 2025 electrification target. But this time, the company said, plug-in hybrid models will account for a large proportion of its electric product line, and the design of vehicle powertrain will rely more on electric drive than gasoline power. In the future, the gasoline in Infiniti's plug-in hybrid car will only be used for power generation and will not directly drive the wheels. Like other plug-in hybrid models, Infiniti will also provide battery packs for plug-in hybrid vehicles to achieve pure electric driving. Infiniti's plan is to use a chassis platform that can be applied to both pure electric and E-power systems, so that the same new car can provide different models of pure electric and E-power systems at the same time. However, less than four months after joining Infiniti as CEO, MOOC announced in May that it had resigned "for personal reasons" to join Jeep as global president of the brand. Of course, Muk is no longer in Infiniti. He only stayed there for a short time. Therefore, he cannot be blamed for the Infiniti brand's abandonment of its goal of electrification. But I hope he can stay in jeep for a longer time, so that he can fulfill his promise to make Jeep a "most environmentally friendly brand" with multiple electric vehicles. In fact, Jeep also needs electric models to boost its sluggish sales. In its most important market, FCA's sales in China fell by 24% in the third quarter, with a loss of 10 million euros, mainly due to a decrease in sales of its joint venture, GF. In the second quarter, FCA lost 12 million euros (US $13 million) in the Asia Pacific region, with sales down 34% to 35000 units, of which guangfeike's shipments fell by about 60%. GF sells Jeep models. Previously, FCA also specifically mentioned jeep's future planning in China in the next five-year plan. By 2022, Jeep will launch 8 new / modified models in China, including 4 plug-in hybrids and 4 pure electric vehicles, two of which are customized for the Chinese market.

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