Foreign media: will China's new car bubble break? Is bat responsible?

Posted 2024-03-10 00:00:00 +0000 UTC

With the help of the government, China's new energy market once developed rapidly. But since the second half of this year, with the slowdown of the new car market, the new energy vehicle market has experienced a nearly cut back decline. According to overseas media commentary, this once attracted the hot land of China's huge wealth such as Ma Yun, Ma Huateng, Robin Li and Xu Jiayin is slowly cooling. "These wealthiest people in China are investing more than a billion dollars in electric car start-ups to drive China to become a leader in this field, and now with sales slowing down and subsidies reducing, the day of pulling the list is coming." According to foreign media, especially the Internet giants such as Ma Yun, Ma Huateng and Robin Li, they provide help and influence to blow up the bubble of the new car industry. "With their participation, more than 18 billion US dollars have been invested in various new ventures, betting that electric cars will become smart phones on wheels." The reality is that with a large proportion of government subsidies withdrawn, profits have become very difficult. Foreign media commented that China's automobile market is experiencing a long-term downturn. "With the further withdrawal of subsidies and entering the market competition stage, elimination is inevitable, which is a steep precipice for novices." In September, Ma Yun, worth $40 billion, resigned as chairman of Alibaba's board of directors. Alibaba has participated in several rounds of financing and is the second largest shareholder of Xiaopeng automobile. The founder of Xiaopeng automobile used to work for Ali. In 2014, he Xiaopeng sold his UC to Ali and became a member of Ali. In 2017, he Xiaopeng left Ali and began to take care of his car. Just before 2019 in November, Xiaopeng automobile announced that it had obtained a round C financing of 400 million US dollars, and Xiaomi, led by another Internet giant Lei Jun, became its shareholder. Xiaopeng delivered 12829 cars in the first nine months of this year, ahead of competitors and. Xiaopeng automobile chooses the OEM mode of production, which means that Xiaopeng does not have its own manufacturing qualification and factory. According to another source, Xiaopeng auto has been looking for qualification to build its own factory. In 2017, Tencent, another giant of bat, led by Ma Huateng, led the investment of Weilai automobile, the most controversial and influential new force of car building in China. The company has sold 26000 new cars in total, and is the only Chinese new car maker to make a public offering in New York. But as sales fell and losses continued, the so-called Chinese car company's performance in the U.S. stock market fluctuated, and its founder was once dubbed the worst person in 2019 by the media. According to Bloomberg, the company has opened 19 NiO spaces for car owners in 22 months, all of which are located in the golden zone of major cities. The comprehensive rental expenditure is equivalent to 6.3% of the income. The company has also been criticized for its huge investment in customer service. Up to now, the lavish concert when its new car was released has left a deep impression on the media at home and abroad. However, the company still adheres to the direct sales mode and does not intend to close any NiO space, but it will not open a new one for the time being. Thanks to the huge loss, in September this year, Weilai automobile laid off 20%. Li Bin said that since the decline of subsidies, sales have been under great pressure. If the sluggish market and difficult profits make it difficult for Chinese new car manufacturers to raise funds and keep a low-key development in 2019, Evergrande car building is an example of retrograde development. Foreign media described the real estate giant Evergrande as "the most amazing entrant of electric vehicle industry in 2019". Evergrande's amazing investment scale also includes the Guinness record breaking signing scene and the magic motto of "big, big and big". From September 2018 to June 2019, Evergrande's investment in electric vehicles exceeded US $3.8 billion, according to Bloomberg. From the perspective of traditional car building, Evergrande's actions are not in accordance with the routine: in three years, it has invested 4.5 billion yuan to set up 10 production bases, signed a contract with more than a dozen top designers, and in two to three years, it has become the world's largest electric vehicle, surpassing Tesla In the face of doubt, Evergrande Xu Jiayin said that there was not much overlap between Evergrande real estate and electric vehicle business. According to foreign media, its 45 billion car building investment will affect the cash flow of Evergrande real estate, "Evergrande real estate may promote sales in order to maintain the cash flow, which in turn will affect profits." Money is Evergrande's only way to build a car. When asked how to compete with a century old car company, Xu Jiayin thought that he had no technology, talent and experience, so he had to open Evergrande's wallet and buy. Baidu, which is also bat, not only devotes itself to the development of automobile platform, but also bets on a new car manufacturer, Weima automobile. This year Baidu led the latest round of investment of 3 billion yuan in Weima automobile, with Baidu holding 13% of the shares. According to the data, this year Weima has sold 14273 new cars, and on November 22, Weima launched its second model. Weima automobile's creation team comes from traditional automobile enterprises, which is different from the internet background of Weilai automobile and Xiaopeng automobile. However, the origin of traditional car companies is also a double-edged sword. According to media reports, Weima automobile was charged with stealing business privacy and infringing intellectual property rights. The founders and executives of Vemma are from Geely. Compared with the OEM mode that most Internet car makers choose, Weima automobile chooses to purchase its own qualification and set up its own factory, so does another new car maker, Baiteng automobile. This may reflect that Internet car building and traditional car building pay different attention to the manufacturing process.

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