Posted 2021-07-06 00:00:00 +0000 UTC
When aion LX with a endurance of more than 650km and Xiaopeng P7 with a endurance of more than 700km appear in front of people one after another, mileage anxiety should no longer be a major problem for users to purchase electric vehicles. However, the reality is not optimistic and anxiety still exists. The endurance of the car has been improved. The following problems are that the price of the car has also been increased, and the charging time has also been longer. Take aion LX with a endurance of 650km as an example. Its price is as high as 279600 yuan, which is twice as expensive as the entry-level version of aion s with a endurance of 410km. The charging time of household slow charging is 18.7 hours, which is 10 hours more than that of aion s. The pre-sale price of Xiaopeng P7 is between 270000 and 370000 yuan. Based on the lowest 270000 yuan, the price of P7 is 110000 yuan more expensive than that of Xiaopeng G3 with 520km endurance, which is almost twice the price of Xiaopeng G3 with 400km endurance. Obviously, simply improving the vehicle's endurance will not solve all the problems. When power on is needed for a long endurance, people are worried about whether it is convenient to power on, in addition to the endurance of the electric vehicle itself. As a result, "it is more convenient to power up than to refuel" has become the homework that some electric vehicle manufacturers must do besides building cars. Experience Innovation: in order to let more people get rid of power on concerns before buying electric vehicles, the fancy power supply company established Weilai Energy Technology Co., Ltd. in 2017, which is NiO power. The official definition of NiO power is as follows: "NiO power is a power on solution based on the mobile Internet, with a wide distribution of charging and changing facilities network, relying on the technology of Weilai cloud to provide users with exclusive power on and one button power on experience beyond expectation, making power on more convenient than refueling." On the NiO day in 2017, when the three minute power change function was "on the stage with fear". NiO power is officially unveiled. In addition to power exchange, NiO power can also provide exclusive pile installation, public fast charging pile interconnection, mobile charging vehicle support, overcharge pile and door-to-door power on service for customers by power on specialist. Through the scheduling platform of Weilai cloud, the service experience of "one key power on" is formed. NiO power provides the intelligent energy supplement service system of "rechargeable, exchangeable and upgradeable" to solve the user's pain points. At present, this is almost the most comprehensive energy service system on the market. Compared with most electric vehicle enterprises, NiO power covers all power on Modes on the market. The power change makes the power up time shorter, close to the refueling time; the home charging pile allows the user to charge at home; the third-party public pile interworking allows the user to find and charge at will; the power up on behalf of the customer can save the user time and trouble; the mobile charging car can be used as the power up emergency protection during the long journey. The power up mode is all inclusive, but the core of Yulai must be the power change. Power exchange forms the basis of the whole business model of Weilai. With the power exchange technology, there are leasing schemes, free power exchange, highway power grid exchange, battery upgrade and other differentiated business operation schemes. (there are too many advantages of power exchange, so you can baidu yourself. This article will not elaborate.) At this stage, niupaoer is similar to a field player, growing rapidly and accumulating experience. Niupaoer: after two years of practice, we have achieved the goal of enabling users of Weilai to enjoy high-quality power on experience. In 2019, NiO power began to really mature and grow. In April 2019, it became the starting point for NiO power to open to the outside world. At the Shanghai auto show, NiO power charger overcharge pile was released, which made up the last short board in the whole power supply system of Weilai energy. At the same time, the one touch power up service started in April last year and is open to customers of non Weilai brands. This means NiO power is on the road of empowering the industry. The launch of the super charging pile not only gives more users a way to supplement energy, but also creates more imagination for the opening up of the energy system of Weilai. With the overcharge pile, there will be a later power supply partner project; with the overcharge pile, there will be a follow-up cooperation between Weilai and Xiaopeng to open up the overcharge system. As of March this year, the power supply partner project has landed 25 overcharge stations and 188 overcharge piles. More importantly, the construction of these super filled piles does not need Wei to pay. The opening of one button power up business can bring direct benefits to NiO power. Not only is the price 100 yuan more expensive than the price of an order placed by the owner of Weilai, but the scale effect after its opening makes NiO power see the possibility of profit. I remember at that time, Dr. Shen Fei, vice president of Weilai energy, said: "if our existing users have tripled, NiO power can basically make profits." According to the latest data released by NiO power, one button power on has completed more than 300000 services, providing services for more than 20 other brand vehicles. Among them, in addition to its own users, Tesla owners use the most. Free power change: another big event of NiO power in 2019 is the introduction of free power change policy. The first owner of Weilai can enjoy the rights of free electricity exchange in the end. Although the introduction of free electricity exchange has also caused a lot of controversy, but this policy has almost become a trump card of ulsai's marketing publicity. At the beginning of August 2019, when the capital of Weilai was in difficulty. Wei Lai has opened the trial operation of self driving code scanning and power exchange to users, which is free within limited time, and said that after the official operation, the price is 180 yuan per time. After a week of trying, on August 24, Wei Lai unexpectedly announced that the first car owner would change the electricity for free for life. It almost scares everyone off their chin. In the interior of Weilai, there was also a lot of controversy about free power exchange, but in the end, Li Bin made the decision. Since the announcement of this policy, the power stations in Weilai have been full in an instant, and the enthusiasm of the owners for power exchange has greatly increased. Some of the power stations have even reached a record of 76 power changes per day. Normally, the design power exchange capacity of each power exchange station is 72 times a day at most. On average, the frequency of power station change after free is twice as high as before. It increased from more than ten times a day to more than 30 times a day. Many people are sweating for Wei Lai's free electricity exchange. But Li Bin didn't think so. "In fact, it costs a little more electricity, because the power stations are ready-made." From the sales data after September last year, it can be seen that this policy has indeed made an important contribution to the increase of sales volume of ulsai. Shen Fei said that up to now, 292810 free power exchange services have been provided, charging about 13.67 million kilowatt hours of electricity. If we convert the electricity fee of 0.5 yuan per kilowatt hour, it costs about 7 million yuan. If it is calculated according to the es8 of 500000 yuan per set, it is 14 es8. It's quite cost-effective at this point of view. The power exchange station built in the public parking lot has also become the contact point for attracting flow under the Weilai line. At present, there are 123 power exchange stations in Yuli, covering more than 50 cities across the country, with a power exchange penetration rate of 48.7%. According to the plan of Yulai, there will be another 50 power stations to be replaced in 2020, and they will be upgraded to version 2.0. For example, there is no need to lift the vehicle, which allows the user to change the power without getting off the vehicle, and some power stations have added lounges. Upgraded in efficiency and experience. At this time, niupaoer became a competent assistant. New business: Battery upgrading and recycling in addition to upgrading the power station, battery technology is also upgrading every year. In 2019, the battery with the capacity of 84kwh will come to the ground. It realizes the upgrade of energy density and endurance mileage under the condition of keeping the size and size of battery pack unchanged. In addition, NiO power has launched a flexible daily rental plan for 84kwh battery packs. 66 yuan per day, allowing users to rent large capacity batteries to increase their endurance when they need to travel a long distance. However, the reality may not be so optimistic. Due to the cost control, the spare battery of 84kwh in the power station can not be put in place, resulting in many owners who choose 84kwh battery can not enjoy the convenience of power exchange. In Q4 2020, Weilai will also launch a 100kwh battery pack. For NiO power, how to realize the exchange and flexible upgrade plan between 70, 84 and 100 kwh batteries in 2020 will be a new topic they need to face. This not only tests the decision-making and scheduling ability of the cloud, but also tests the negotiation ability and capital ability of the battery supply chain of Weilai. A few days ago, at the financial report conference call, Li Bin said he would invest another 100 million yuan this year to add batteries to the power exchange system. In addition to the new large capacity batteries, the phased out use of batteries also tests NiO power. At present, the channel of power battery echelon utilization in China is mainly used as standby power supply in China Tower signal base station and other places. But for this big central enterprise, the car companies have no advantage in the negotiation, and many of the eliminated batteries are almost equal to giving away. So, Wei came to find another way. NiO power is exploring cooperation with some bike companies. The eliminated batteries are divided into smaller modules, which are used on two wheeled motorcycles. "When these batteries are circulated through the exchange of electricity, they will play a greater residual value." At the same time, these batteries are also included in NiO power's battery safety monitoring platform. Empowerment: will more enterprises join in the power exchange? In 2020, another important work of NiO power is to actively participate in the formulation of national power exchange standards. As the saying goes, first-class enterprises set standards. As the first new car manufacturer to carry out power exchange practice in the field of private passenger vehicles, by the end of February 2020, Yulai has more than 1200 power exchange related patent technologies. Since last year, we have participated in the formulation / revision of 17 standards for the power exchange industry. Among them, it mainly focuses on the power on guidelines and safety requirements of the power exchange system, covering the overall requirements of the design of the power exchange system, the construction of the power exchange station, the replaceable battery pack, the power exchange equipment, the adding and unlocking mechanism, the connector and the operation and maintenance of the power exchange station. It is understood that there are already some main engine manufacturers in contact with Wei Lai about the power exchange plan. "If other OEMs follow up for power change, we are willing to open up and share our experience with other OEMs. At least we should not step on the back of the hole we have been through. " Shen Fei said. Aodong and the cooperative power exchange model are not only Weilai, but also Aodong new energy, the pioneer of another power exchange model, has revealed to cheyun, including BAIC, GAC, SAIC, Dongfeng and has been cooperating with Aodong new energy in an all-round way to explore the feasibility of the power exchange model and the separation of vehicle and electricity. This means that there will be more car companies to join the power exchange army. However, Shen Fei believes that it will take at least two years to see the results of the re development of the chassis and battery structure of the whole vehicle. Therefore, other vehicle enterprises can not join the ranks of power exchange overnight. But this does not prevent NiO power from empowering and opening up the entire electric vehicle industry. According to Shen Fei's plan, NiO power will focus on three aspects: opening of overcharge station, opening of battery monitoring platform and opening of one button power up system. At present, NiO power has reached cooperation with two host plants to connect their batteries and products to NiO power's battery monitoring platform. This is a project that can bring immediate results to the partners. Weilaiyun plus echelon electric bicycle
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