TU-TESL

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In 2019, new energy vehicle enterprises and auto suppliers face business difficulties one after another, and losses become the mainstream. The news of production suspension and back pay is endless, even entering the difficult time of merger and reorganization. In October 2019, the sales volume of new energy vehicles decreased by 45.6% year on year, and the market sales volume has declined year on year in March. The vast majority of new energy vehicle manufacturers, I'm afraid, will not be able to achieve the set sales targets for 2019, even if some enterprises have repeatedly lowered their annual sales targets. The situation of the new force of car building is more severe. The sales are in a recession, and investors dare not invest. Therefore, the source of the capital chain has been basically cut off, which can be said to be at a critical moment. For automobile enterprises, the sharp decline in sales volume is the most serious thing at present. The lost share is hard to catch up with, and will be eliminated by the market. Public data shows that up to now, 65% of the car companies have seen a decline in sales, and nearly 30% of the car companies have dropped by more than half. Considering that some of the car companies have no sales or are not counted, the situation may be more severe. In addition, the survival status of new energy vehicle independent brands is not optimistic. At present, nearly 70% of independent brands have fallen into negative growth. When it comes to new energy vehicles, car companies can't bypass the power industry, because the cost of power batteries almost determines the price of new energy vehicles. Therefore, the depression of new energy vehicle market directly leads to the bleak upstream power battery industry. In order to survive and develop, vehicle enterprises have to increase the intensity of game with large and small "three electricity" suppliers, especially power battery suppliers. In addition, with the release of the "white list" of power batteries, many vehicle enterprises have begun to make joint ventures with some foreign power battery manufacturers, and some powerful vehicle enterprises even decide to develop their own power batteries. Because in this case, the car companies can't bear all the cost pressure on themselves. In order to reduce the cost, they will do their best. It can be predicted that the whole new energy vehicle industry chain will usher in a more intense game. Of course, it's good for consumers. With more and more competitors entering the new energy vehicle market, in the whole supply chain, the performance, purchase cost and motor cost of the power batteries among them will tend to be the same. Of course, powerful car companies will enter the supply chain, master the technology of core parts, and seek differences through continuous R & D iterations. In fact, some car companies have already done so, such as, etc. Therefore, if the cost of power battery can't continue to decline, the profit space left to the car enterprises will be further reduced under the condition that consumers demand the car price to be reduced and the subsidy to be reduced day by day. Therefore, in the context of declining subsidies for new energy vehicles and sluggish performance of the whole industry, it is necessary for power batteries to give a certain margin to vehicle manufacturers to jointly cope with downstream market competition. With the progress of power battery technology and the release of large-scale production capacity, the price of battery will be greatly reduced, and the overall price of new energy vehicles will eventually be lowered. From the perspective of market development, the price reduction of power battery can be started from policy, scientific research, vehicle manufacturers and consumers. Of course, in order to cope with the "cold winter" of the industry, it must be the joint efforts of all enterprises in the entire industrial chain, such as materials, manufacturing, equipment, complete vehicles, etc., so that the price of power batteries can be reduced. From the aspect of upstream raw materials, technological innovation is the best way to realize the sustainable development of lithium resources. Enterprises should improve the extraction technology of lithium raw materials to get rid of the situation of high dependence on lithium raw materials. With the continuous improvement of technology, the raw materials with high prices are likely to be replaced by more advanced and cheaper materials, and the price of power battery is likely to be reduced. From the point of view of power battery manufacturing, the automatic manufacturing method can improve the product scale, improve the yield and help amortize the manufacturing cost. Of course, with the growing maturity of the new energy vehicle consumer market, consumers have higher and higher requirements for vehicle quality. If the enterprise only pays attention to the cost and ignores the change of market demand, it will cause greater cost consumption. Therefore, the concern of vehicle enterprises about battery cost is to reduce the profit space in the final analysis. What we need to face up to is that market demand is above profit.