TU-TESL

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Recently, according to overseas media reports, it is planned to launch a new generation of leaf model in the second half of 2020, and the concept car of the model will be displayed at this year's Tokyo auto show. Nissan hopes to show the image of "brand new Nissan" to the outside world through the introduction of advanced technologies such as a new generation of pure electric vehicles and driving assistance system. "These two concept cars represent the future direction of Nissan," said bonxiong nakanabe, vice president of product development for Nissan, who first unveiled two pure electric concept cars at the Tokyo auto show. One of the concept cars is the aria concept car which has entered the stage of development and application. According to the plan, the new car is about to enter the stage of mass production preparation. Before his resignation, former president Hirohito nishigawa also repeatedly revealed that "Nissan is developing a pure electric all drive system", or it is the aria concept car. It is reported that the mass production model of pure electric SUV aria concept car is expected to be launched in the second half of 2020. At present, Nissan's overall performance remains weak due to the downturn of its core market, North America market, and the failure of investment in emerging countries. Therefore, its performance in fy2019 is likely to decline. Since the arrest of former president Ghosn in November 2018, in Japan's domestic market, Nissan's brand image has been significantly damaged. Under the strong overall market demand, Nissan's single month performance in January September 2019 was lower than that of the same period last year. In the age of ghorn, Japan's market growth was relatively low, which affected Nissan's development and investment in domestic new cars. At the same time, Nissan's brand power is low due to excessive price reduction in the North American market, which ultimately affects sales volume. The legacy of the ghorn business model makes Nissan suffer. In order to reverse the situation, Nissan released the reorganization plan in May this year. In addition to the deployment of production reduction and layoff, it also established a new vehicle launch plan based on intelligent mobile technology. By 2022, it will launch more than 20 new models, so as to update and iterate the original models. Nissan also plans to increase the proportion of Nissan's electric vehicles in various markets to 30-50% by promoting pure electric vehicles and hybrid E-power models. Nissan launched the world's first pure electric production car leaf in 2010, and the second generation leaf in 2017. So far, the global cumulative sales volume has reached 430000, which has promoted the development of the global pure electric market. In recent years, more and more automobile manufacturers have launched pure electric vehicle products, and Nissan is facing fierce competition. To maintain its advantages, Nissan has no choice but to rely on advanced technology. The new generation of pure electric vehicle is the key for Nissan to revive its brand image.