TU-TESL

• 22

As a post installation supplier of shared travel platform, Yi Weixing has served more than 400 enterprises and witnessed the ups and downs of China's time-sharing rental market in the past five years. During the second international automobile intelligent sharing travel conference in 2019, CEO Yi Weixing received an interview with the automobile home and other media, and shared his observation on this market and his judgment on the future trend. He believed that the time-sharing lease in China market is still in the growth period, which is divided into four stages. At the initial stage of the rise of time-sharing leasing in China, Yang Yang, CEO of yiweixing, took root mainly through Internet thinking. With the promotion of new energy vehicle subsidies, the transformation of automobile industry provides a warm development environment for the time-sharing rental market. To sum up, it is the market and policy driving that threaten a group of speculative capitalists to seize the city and land. According to Yang Yang, the era of time-sharing lease 1.0 can be described as a cross-border "robbery" and operation of a large number of Internet people. After these people quickly entered the Bureau, the number of time-sharing lease enterprises in China increased rapidly from a dozen to hundreds. However, from the perspective of actual operation, Internet thinking is not suitable for time-sharing leasing. Time sharing lease is a heavy asset and heavy operation industry. It is not that the more users, the larger the scale, and the lower the marginal cost. On the contrary, the larger the scale, the higher the operating cost of time sharing lease, the higher the operational risk of the enterprise, and ultimately the more difficult it is to do. For investors, financial performance is the main measure. If the financial performance is not good, they will not follow up or even start to retreat. So we can see that since 2018, start-ups with internet background have closed down. After the end of the Internet plus era, the time share leasing industry has gone to the car enterprise + era. At the same time that Internet enterprises are out of the game, vehicle enterprises begin to enter the game. On the one hand, under the requirement of policy, automobile enterprises must produce new energy vehicles of certain scale. On the other hand, the new energy vehicle market needs to be cultivated, especially after the subsidy exits, it will be more difficult to sell new energy vehicles to private users. Therefore, the development of new energy vehicles through travel services in the early stage is a necessary way for vehicle enterprises. In addition, in the past hundred years, the core business of the automobile industry has been automobile manufacturing and sales. However, with the change of the times and the change of the demand, consumers are likely to pay for services instead of assets, which makes the automobile enterprises face great transformation pressure. Traditional automobile manufacturers have to transform to travel service providers. There are obvious advantages and disadvantages for car companies to do travel business. In terms of advantages, vehicle enterprises have a strong industrial foundation, and have advantages in vehicle sources and capital. However, time sharing leasing is not an industry that relies on industrial infrastructure development, but more on services and finance. Without service genes and financial genes, it will be the biggest short board of automobile enterprises. No matter active or passive, under the background of the reform of automobile industry, automobile enterprises do not have many choice opportunities, so we must seize the opportunities, quickly adjust the existing business model, and find our own position. In terms of the current stage, there is no real big capital in the field of time-sharing leasing. Yang Yang believes that they are actually still observing, waiting for the right time to enter the market, or even become the main participants in the market. The core driving force of financial enterprises is large-scale asset operation. For them, the Internet is just a tool, and finance is the core. He believes that the expansion and rapid development of heavy assets industry must not be Internet plus, but must be finance +. The development of all markets will not be integrated with finance, and there will be restrictions. He also said that the core of travel services does not depend on the industrial base, which is the resources to be integrated and utilized. Therefore, these enterprises based on industry will inevitably become suppliers. He believes that in the next 2-3 years, China may derive a unique time-sharing lease 3.0 model with Chinese characteristics: to arrange time-sharing lease in a financial way. Yang Yang believes that the era of time sharing lease 3.0 will soon usher in the era of 4.0, and now there are signs. The era of time sharing lease 4.0 is the cooperation between government and enterprises. The government provides the control of policies and macro resources and the control of market operation rules, so that enterprises can carry out market-oriented operation. He judged that the time-sharing rental market would form a regional ecology with the support of the government. After the formation of ecology, the market of time-sharing lease will be more and more competitive, and the industry will have the phenomenon of fine division of labor. This means that in the past, an operating enterprise did all the things on its own, including vehicle procurement, operation, maintenance, etc. once the division of labor was refined, it was responsible for the operation, the asset and the labor. Each enterprise was extremely refined in its own field, and worked together under the unified and standardized rules, so as to achieve production efficiency The highest rate and the lowest cost. He believes that when the era of fine division of labor comes, it marks that the industry has really moved to a mature stage and can develop rapidly. Auto House has visited three representative time-sharing rental markets, including Beijing, Chongqing and Liuzhou, and communicated with a number of people in the industry. At present, the development of time-sharing rental mode has entered a platform period. As Yang Yang said, the era of time-sharing leasing 1.0 has ended. With the collapse of a number of start-ups, the failure of Internet thinking in the field of time-sharing leasing has been declared. (related reading: seeing is believing | capital cold time-sharing lease has entered dormant period) at present, time-sharing lease is in the era of 2.0. After entering the bureau one after another, car companies have found their own disadvantages and have stopped large-scale expansion. Existing players are thinking about how to introduce more resources, share the pressure and activate the market. At the same time, we also see that these players have started to engage in online car hailing, long-term and short-term leasing and other businesses instead of putting all their efforts into time-sharing leasing. Some people think that it will take another 3-5 years for time-sharing lease, waiting for capital and technology to break the situation, and we will keep our attention.