TU-TESL

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133 years ago, the world's first automobile was born; 111 years ago, the first mass production of automobile; 92 years ago, the world's first concept car was born, and the automobile field entered the Earl era, and began to enter the palace of art; 59 years ago, environmental pollution gave birth to the "anti automobile theory", which prompted the automobile industry to pay attention to environmental protection and energy conservation; 20 years ago, the global formation of 6 + 3 automobile group pattern, The car is going further and further on the road of globalization. Throughout the 100 year development history of the car, even though it has been questioned and experienced a cold winter, the wheels are still rolling forward. With the continuous progress of science and technology, the speed of innovation and change in the automotive industry is gradually accelerating. Electronic, intelligent and other elements are more and more frequently appearing in the automotive field, and this change is likely to become a new "air port" for the development of automobile in the future. According to the data of micro hotspot (wrd. CN), from January 1, 2019 to November 1, 2019, among all the "new" technologies of automobile, "automatic driving" is far ahead of others, with the heat reaching 46.08. During the statistical period, the whole network generated 8.38 million pieces of relevant information about "automatic driving", while "intelligent network connection" generated 2.36 million pieces of information. Automatic driving technology relies on artificial intelligence, which can operate motor vehicles automatically and safely without human active operation. The research of this technology has been started as early as last century, and it has been applied in practice since the beginning of this century. In September 2019, China's first batch production of L4 level automatic driving passenger vehicle, Hongqi EV, was granted Beijing automatic driving road test license. On September 26, the trial operation of the automatic driving taxi fleet, robotaxi, was officially launched. Observing the keyword cloud of "automatic driving", we can see that "" is mentioned at the same time, the biggest difference between them is whether there is active participation of human beings. Compared with automatic driving, unmanned driving does not need human operation at all, but this technology is not mature at present. In addition, "intelligence", "technology", "Ai" and other technical issues are also concerned. On November 11, 2019, the 7th China South Korea automobile industry development seminar was held in Beijing, at which the future development of automatic driving technology was discussed in depth. Xu Changming, deputy director of the National Information Center, said: "with the development of artificial intelligence and the commercialization of 5g, automatic driving has the soil of rapid development in China. However, in the development process of automatic driving, it is necessary to solve the problems of mixed driving of manned driving and driverless driving, mixed driving of motor vehicles and non motorized motor vehicles, improve the awareness of traffic rules, so as to better develop automatic driving." Li Pusheng, director of Global Operation Research Institute of automobile group, said: "while improving safety and convenience with technological progress, automatic driving is integrating with Internet industry such as travel service artificial intelligence and 5g communication industry, becoming a core area in the future that can create new added value.". Whether it is automatic driving, intelligent Internet connection, or automatic parking, the technology development of the car will always serve the consumer, and the change of the consumer's main body will also affect the future of the car. According to the statistics of China industry information network, in 2017, the main car buyers were 25-34 years old, of which 25-29 years old accounted for the largest proportion, reaching 22.9%. Later, with the increase of age, the proportion gradually declined. According to statistics, from 2013 to 2018, the proportion of women buying cars in China increased steadily from the initial 22.87% to nearly 30%, indicating that women have become a force that can not be ignored in the automobile era. With the continuous improvement of automobile intelligent technology, the competition among automobile manufacturers is bound to become more and more fierce. Actively striving for female users may become the core issue for automobile enterprises in the future. With the upgrading of the automobile industry, the sales competition in the terminal market is becoming more and more fierce. However, the continuous expansion of the application scope of the Internet in the economic field provides a new idea for automobile sales. Most automobile manufacturers have formed an online + offline sales mode, with each e-commerce platform as the main online platform and 4S shop as the main offline one. According to the data of micro hotspot (wrd. CN), from January 1, 2019 to November 1, 2019, "off-line 4S shop purchase" is equivalent to "online purchase", with the heat value of 44.79 and 40.19 respectively. It can be seen from the change chart of the proportion of sensitive information of two kinds of car purchase methods that the proportion of sensitive information of offline car purchase is higher than that of online car purchase. For example, on April 13, 2019, the recording of women car owners and sales executives of Xi'an Lizhong 4S store was exposed. The illegal collection of "financial service fee" by 4S stores resulted in a sharp increase in the proportion of sensitive information of offline 4S stores, which reached 47.82%; while the negative network evaluation of online car purchase focused on information fraud, delayed dispute handling and other issues. In general, although the sensitive information of online car purchase is relatively small, the online and offline car are an organic whole in the marketing process, which should be fully valued. As pintu business review said when talking about the online and offline sales mode of automobiles: "the most important thing for automobile e-commerce is" business ", and" electricity "is only a means. This means alone is not enough for the development of automobile e-commerce. Only through" Online + offline "means to open the automobile market and the post automobile market, maybe the best way for automobile sales Home ".