TU-TESL

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Daimler also proposed further layoffs. According to foreign media reports, on November 29, Daimler released a statement saying that it plans to cut more than 10000 jobs globally by the end of 2022, in order to improve the profit margin squeezed by the investment in electric vehicles, while trying to cope with weak sales. It is reported that the scale of this layoff is equivalent to at least 3.3% of the total number of Daimler employees worldwide. In the middle of November this year, Daimler just announced the cost reduction plan, including the detailed contents of layoff, supply chain cost reduction, fixed asset investment reduction, operation cost reduction, model system and platform number reduction. At that time, it said that it would cut about 10% of management positions in terms of personnel structure. This is a further continuation of the plan. A large part of the reason for the above measures is that the profit margin is lower than expected. According to the previous financial report data, in the third quarter of 2019, Daimler group's revenue was 43.27 billion euros, up 8% year on year; its EBIT was 2.69 billion euros, up 8% year on year; its net profit was 1.813 billion euros, up 3% year on year. At the same time, the profit margin of Mercedes brand fell to 6% from 6.3% in the same period last year. In addition, due to the related fines and recall costs of "emission gate", Daimler group also seems to have insufficient confidence in its 2020 profit target. Previously, industry financial analysts had predicted that Daimler group would achieve 10 billion euros of operating profit in 2020, but Daimler group thought that analysts' forecast of 2020 profit was somewhat difficult to achieve, and should be reduced by 20%. Under the premise of poor performance in the global automobile market, especially the continuous decline of automobile sales in China, the largest market, and the large amount of capital required for the transformation of automobile to electric and intelligent, all major automobile enterprises are "cutting back". Previously, Audi announced that it will lay off 9500 employees (by way of early retirement) by 2025, accounting for about 10% of the total number of employees; it is also negotiating with labor representatives and major suppliers, including reducing employee bonuses based on the company's profits and changing some employees' Christmas and other holiday bonuses, so as to save more than 12 billion euros by 2022 Ben.