TU-TESL

• 22

In the domestic car market, the small SUV is not a "fun" market segment - "cake" is not big, and there are not many successful models. However, a new generation Peugeot 2008 does not believe in evil. The strategy adopted by the new Peugeot 2008 is oil and power generation. This is the first joint-venture brand model adopting the new product strategy of oil and power generation. This way of multi power combination of the same product platform is the current mainstream of European car companies. Just a few days ago, the group also proposed to respect the right of users to choose and launch models with multiple power combinations. This means that the same model will reach a wider range of users and markets. This also makes the car cloud fungus very optimistic about the market prospect of this car, and even very worthy of reference for future small SUV developers. What kind of small SUV do you need? Mainstream consumers prefer products with excellent comprehensive quality, even if the price is slightly higher. You can pay attention to the small SUVs that sell better in the market, which is often the more so. On the contrary, some products seem to be cheap, but they don't sell well. Is the upcoming new Peugeot 2008 "stronger" or just "close"? In the design of this part, cheyun mushroom didn't want to say much. However, for the new Peugeot 2008, we have to say. Because it's done so well. Most small SUVs are difficult to achieve "proportional coordination" due to cost and peripheral dimensions. So there are not many small SUVs with wonderful designs on the market. The brand new Peugeot 2008 should be considered as a "forerunner" for small SUVs at the design level. From the overall scale to the specific details, the new Peugeot 2008 design is very elegant. Obviously, this is due to the "traditional advantages" of the legal system at the design level. The difference is that the brand new Peugeot 2008 is no longer as much about personality as the previous legal cars. So the mainstream group is also highly recognized for its shape. Compared with the appearance, the highlights of the new Peugeot 2008 interior are more prominent. We believe that everyone has "reached a consensus" on this point, so only a few key points are mentioned here. First of all, it's a projection type all liquid crystal instrument. The design idea of "open brain hole" is not only good-looking but also of high practical value. In addition, you should pay attention to the new Peugeot 2008 seat, which is "unique" in the field of small SUV, from modeling to fabric to sitting feeling. There are also surround type cockpit, just right carbon fiber decoration and so on. To exaggerate a little, the new Peugeot 2008 is equivalent to establishing a new "benchmark" for small SUVs in design. Compared with the visible "external" design, the benchmark level modular platform CMP is more worthy of mentioning the "internal" of the new Peugeot 2008. One of the highlights is its CMP modular platform. To some extent, because of the "unusual" of the CMP platform, the new Peugeot 2008 is particularly worth looking forward to. Therefore, our first task is to find out how powerful the CMP platform is and what it can bring to the new Peugeot 2008 users. As we all know, since the introduction of MQB, the concept of modular platform has become more and more popular. For example, tnga, spa, CMA, etc. So, what level is CMP platform roughly equivalent to? First of all, CMP is a new modular platform, which was born later than MQB, CMA, tnga and so on. It's OK to say that "late" is often the same as "new". Where is the new value? We will talk about it later. In a word, from the general idea of development, it is the same as MQB, CMA, tnga and so on. Secondly, in terms of "scale", it belongs to "modular platform of large factory". Why do you mention that? Because the same modular platform and the scope of application will determine the R & D investment and actual performance of the platform. CMP platform is used by PSA for research and development of Peugeot, Citroen, DS, Opel, Vauxhall and other brands. It covers cars, and. Model level, with the official language of PSA, is a C-class car and below. "Translate into" is generally understood as all products of "Pan compact" and below. What is a pan compact stage? That is to say, in addition to standard a, it also includes what we often call "a +", such as Satum, wellang, Peugeot 408, etc. In this way, CMP's strategic position is more similar to Volvo's CMA, that is, a group adopts a dual modular strategic combination (Volvo is spa + CMA, PSA is emp2 + CMP). This is different from the "MQB all in" strategy of the public. At this point, we can generally think that the CMP platform is indeed a "big start". As the latest modular platform, what is unique about CMP? An important key point is the sharing of crude oil and electricity. This also makes it a modular platform that is at least ahead of the same industry. What is the original ecological sharing of oil and electricity? From the beginning of development, the layout of fuel oil and pure electricity, as well as hybrid power has been considered. From a strategic point of view, this approach is very similar to BMW, which has been shouting loudly before. Do you want "pure electric platform"? The disputes among manufacturers have never stopped. BMW made it clear not long ago that "sharing oil and electricity" is the best way at this stage. It is clear that PAS is also a supporter of this. CMP brings value to the owner: it covers so many "internal" and "external". What advantages can these "advanced nature" of CMP bring to the new Peugeot 2008? First of all, of course, we still need to say its first highlight: "oil and electricity sharing". This makes e2008 bid farewell to "oil to electricity" completely. This is the "only" car in the same level, which is one level ahead of all competitors in concept. So what are the practical benefits? A key point is to better meet the safety standards of pure electricity. The original oil and power sharing platform fully considered the layout and protection of the three power systems from the platform development, which is incomparable with the "later patch" of "oil to power". Secondly, in terms of power consumption, spatial layout and lightweight, it will also have advantages. More frankly, with CMP, e2008 is safer, more power-efficient, better to drive and more comfortable than other competitors of the same level. Second, for the fuel version, it is also valuable. The advantages of modularity are obvious to all. MQB, tnga, CMA, etc. after the introduction of these modular platforms, the models developed based on them are very competitive. Why? Because the modular platform can better realize the optimization and distribution of resources, so that the comprehensive performance of a car can be better at the same cost. CMP, of course, is no exception. Perhaps a lot of people didn't realize that the CMP modular platform is also indispensable for the success of the new Peugeot 2008 in the design of appearance and interior decoration. As for the interior, such as safety, comfort, quietness, economy, etc., the new Peugeot 2008 has made a qualitative leap compared with the old model, and it is also at the leading level in the same level of cars, which is mainly due to the CMP platform. Compared with the background of "update" of competitive products, CMP can better connect with many forward-looking technologies. For example, ADAS intelligent driving aid. In fact, this has always been an important selling point of PSA models, but before that, it was more reflected in high-level models. With CMP, the new Peugeot 2008 car owners can easily enjoy this kind of equipment. Summary: in the current domestic market, joint venture small SUVs like Peugeot 2008, which pay so much attention to design and quality, are rare. Even if there are, there are some regrets. For example, like Toyota c-hr / Yize, although they are also designed to break the shed, they are at the expense of space, and the terminal price is beyond many people's understanding of small SUVs. The brand new Peugeot 2008 is not only brilliant in design, but also practical. Coupled with the platform background advantages brought by the expected internal performance, it should be able to achieve full momentum in the face of the current market. Of course, the last key is price. From the price system of Dongfeng Peugeot in the past two years, we should not be disappointed in this aspect. In other words, cost performance is likely to become an important competitive chip for Peugeot 2008. Assuming that the price system of Peugeot 2008 after its final listing is under the influence of Tujia and exploration, its terminal performance will be very worthy of expectation.