TU-TESL

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According to foreign media reports, Aston Martin has lost money for two consecutive quarters. DBX, as the first product in Aston Martin's 106 year history, will shoulder the key mission of turning the brand into profit in the future. Especially when the demand for core products is lower than expected, the position of Aston Martin DBX in the future will become particularly important. Andy Palmer, CEO of Aston Martin, said the company had recently paid more for the final development of the SUV and was expected to deliver it by mid-2020. As early as 2015, "Aston Martin DBX" appeared as the fourth model of Aston Martin's "second century" plan, and was officially released at Guangzhou and Los Angeles auto shows in November this year, with a price of 2.378 million yuan. Aston Martin DBX has Bentley, Lamborghini urus and Cayenne Turbo S as its core competitors. Aston Martin, a senior executive of "Porsche Cayenne Turbo S", predicted that DBX's annual sales volume would reach about 4000 units, or even up to 5000 units, making it the best-selling model of the brand. According to Palmer's prediction, the total sales volume of Aston Martin will reach 6000-6500 by 2020. Although 2021 is the first full sales year of DBX, it will certainly become the first model in sales. In the future, Aston Martin DBX will not only launch the system, but also launch all the vehicle series with hybrid system in the middle of 2020. In addition to the SUV, the company will launch new products in 2020, such as the new vantage sports car, to help the growth of sales data in the new year. Compared with Bentley and Porsche, "Aston Martin vantage sports car" is obviously slower in the development of luxury SUV market. Especially in the case that the sales volume of sports cars did not meet the expectation, this SUV can be said to be highly expected. According to the official data of Aston Martin, more than 70% of Aston Martin sports car customers have already owned an SUV, so what they have to do is to convert the existing sports car customers to the SUV customers of Aston Martin by giving up their range rover and cayenne. "Aston Martin DB11" may be after seeing the good achievements of luxury SUV in the Chinese market, Palmer said that this SUV is developed for Chinese and American customers, and thinks that these two markets will be the largest market of DBX, he believes that Aston Martin DBX will win more customers.