Posted 2024-10-20 00:00:00 +0000 UTC
On November 20, the third anniversary of wey brand was held in Guangzhou. Wei Jianjun, chairman of the board of automobile, released the brand new globalization strategy of wey. According to the above strategy, wey brand will challenge the "small target" of annual sales of 300000 vehicles in 2025, and face the competition of BBA (,,) in the field of new energy vehicles, and become the world's leading intelligent luxury car brand. "The cumulative sales volume of wey brand has exceeded 300000 vehicles." on the night of the third anniversary of wey brand, Wei Jianjun re emphasized the R & D strength of wey brand. With the accumulation of R & D, wey brand has laid a solid foundation for the impact of "global luxury brand". "Wey brand has formed the R & D system of 7 countries, 10 places and 1 center in the world." according to Wei Jianjun, wey brand has formed the R & D system of "7 countries, 10 places and 1 center" including Europe, North America and Asia, and has always maintained the principle of "over investment", "over research and development" and "over configuration" in R & D, and the investment in R & D will also become wey products A powerful weapon to face the competition of traditional luxury brands. "Three over" principle of wey brand R & D "in terms of brand service, wey brand has further improved the quality of brand service, keeping pace with traditional luxury brands. It is reported that the "3-year / 100000 km vehicle warranty" of fuel vehicles implemented by wey brand will be upgraded to "5-year / 150000 km vehicle warranty". For the first owners of all models of wey brand, they will also enjoy free lifetime warranty service. In addition to the R & D and brand services mentioned above, wey brand is also ready to become a "global luxury brand". Wei Jianjun said that with 2020 as the first year of globalization, wey brand will continue to promote the implementation of its globalization strategy in terms of future oriented, new energy and global market layout. In terms of automatic driving, in the second quarter of 2020, wey brand will realize the landing of L2 level advanced driving assistance function; in 2021, wey brand will realize the mass production of L3 level automatic driving function; in 2022, wey brand will realize the commercialization of L4 level automatic driving function. "Wey brand auto driving promotion schedule" in the field of new energy, in 2021, all models of wey brand will have electric options; in 2022, wey brand will also launch its first battery model; in the global market layout, wey brand will enter the U.S. market in 2021, and will simultaneously enter the European market and other global regional markets in 2023. "Wey brand new energy vehicle product planning" and "wey brand promotion plan in the global market" in fact, after three years of development, in terms of sales volume and user reputation, wey brand has proved its own strength to complete the vision of "Chinese brand upward breakthrough". As soon as 2020, in the Five-Year "gambling engagement", whether wey brand can give a satisfactory answer to the outside world remains to be further verified.
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