After "going north" and then "going south", Great Wall Motors will officially enter the Indian market

Posted 2023-01-11 00:00:00 +0000 UTC

On February 5, the 15th Delhi international auto show, one of the largest auto shows in Asia, is about to open. As the world's fourth largest auto market after China, the United States and Japan, India's auto market is in the ascendant with great potential. This Delhi International Auto Show will surely attract many auto companies from all over the world to participate. Among them, the car aiming at chasing deer in the global market will also come on the stage, compete with the world-class automobile enterprises, and show the charm of China's automobile leaders. As a country with a long history and culture and full of young vitality, in recent years, India's economy has grown rapidly, and the automobile industry has also developed vigorously, and has grown into the fourth largest automobile market in the world. At the same time, the Indian government vigorously advocated international strategies such as "made in India", "digital India" and "clean energy India", which also attracted the attention of the whole world. And it is worth mentioning that India is located in the middle of the Indian Ocean. It can take advantage of the developed shipping in the Indian Ocean to reach Asia and Oceania in the East and look at the whole Middle East and Asian market in the West. If it can realize localization development, India will become an important base for automobile enterprises to layout in the world. Therefore, Great Wall Motors firmly believes that the Indian market will become a key step in the global strategy of Great Wall Motors. In the upcoming Delhi international auto show, Great Wall Motors will take "technology great wall intelligent leading the world" as the theme, bring its Haval brand and Great Wall ev to the Delhi International Auto Show in India, so that Indian consumers can see the strength and charm of Great Wall Motors. In 2019, Great Wall Motor established the enterprise development strategy of making full use of the global market. Not only its vehicle brands have released the "go to sea" strategy, but also its parts brands have realized the first go to sea at the Frankfurt auto show, which is a breakthrough launched by Great Wall Motor on behalf of China automobile to the global auto market. Especially in the Russian market, with the completion and production of the first Great Wall Motor Factory and the first overseas full process vehicle factory of Chinese automobile brand, Russia Tula factory, Great Wall Motor's sales volume in Russia is increasing day by day. With the super-high growth rate of 289% of Haval brand, Great Wall Motor has leapt to the first place of sales of Chinese automobile brand in Russia. In 2020, Great Wall Motors will also usher in the second overseas full process vehicle factory. On January 17, Great Wall reached an agreement with GM on the acquisition of GM's taligang plant in India. Great Wall will acquire GM India, including the taligang plant. After the completion of the acquisition, taligang plant will become the second overseas and the tenth full process vehicle plant of Great Wall Motor in the world. In addition, as early as 2016, Great Wall Motor's R & D center in Bangalore, India, has been operating, mainly engaged in the development of new energy and software. India's R & D center has long been in operation, and the whole process vehicle factory will also complete the acquisition. What is the intention of this Great Wall Motor landing in Delhi international auto show? Perhaps the answer is coming soon - Great Wall Motors is on its way to India!

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