Posted 2023-08-21 00:00:00 +0000 UTC
According to foreign media reports, sources said that cars and Chang'an cars are speeding up the construction of factories in India, trying to enter the Indian market as soon as possible. According to hector sources, Great Wall Motors may acquire the production base of General Motors in Maharashtra, India, in the first half of 2020, and the two sides are currently negotiating. It is reported that GM announced its exit from the Indian market in 2017 and its first Indian plant has been sold to SAIC. Great Wall Motors said it would announce plans for India next month and would not comment on the matter. India is part of the Great Wall's global expansion plan, sources said. Great Wall has hired former executives from Maruti Suzuki in India to take charge of product and business planning, and former executives from SAIC's India department to take charge of government liaison. Cars are also looking for production bases in India. At present, Chang'an has preliminary negotiations with suppliers, the source said. In addition, Chang'an is also considering whether to establish an electric vehicle battery assembly plant in India. Changan also declined to comment. "Chang'an cs75 plus" sales volume in China's automobile market has been declining continuously. Many enterprises are looking for new growth points. The Indian market is an emerging market that cannot be ignored. According to industry analysis, although the current situation of India's market is not good, it is expected to become the world's third largest automobile market after China and the United States by 2026. At present, the Indian market is dominated by Suzuki and small cars, accounting for nearly 80% of the market share in India. Great wall and Chang'an's attempt to "enter" the Indian market was inspired by SAIC's initial success. In July 2018, SAIC Group announced to build a factory in India to produce new energy and intelligent Internet connected passenger vehicles, and use "mg" brand uniformly. In April 2019, the first model Hector of SAIC Group was put into mass production. As of November, its sales exceeded 13000, and it is expected to sell 24000 next year. According to SAIC's plan, the total sales volume in India is expected to reach 70000 in 2021. According to industry analysts at Hafer H6, one of the biggest barriers for Chinese auto brands to enter the Indian market will be consumers' perception of the quality and reliability of Chinese products. However, SAIC mg has changed people's perception of Chinese brands. Great wall and Chang'an will vigorously promote the brand, carry out differentiated competition, and extend the warranty period to eliminate Indian consumers' doubts about the reliability of the brand.
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